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In association with Ice-cream sites had payment licked


Although not many ice-cream shops have


traditionally accepted card payment, let alone invested in a cutting-edge Epos system, Jack Button,


owner of beachside café Jack’s Jetty Snacks, which serves seaside fare including milkshakes, ice-creams, burgers


and coffees, felt it was the only way forward for his


Great Yarmouth business. “Until a couple of years ago,


I didn’t even accept card payments, but over time I started getting requests to pay by card and I felt that was going to increase,” he says. “Now, with things like Apple Pay, Android Pay and contactless, I felt investing in an Epos system was the way to go.” Button


opted for Worldpay’s My Business Hub for several reasons. First, it’s an all-in-one system, which means there’s only one monthly payment for the card terminal and the Epos system; second, the easy-to- use item catalogue reduces the chance of employee error when entering orders; and third, the system’s business analysis dashboards means the team


can gain valuable insights into the café’s sales trends. Button is already seeing


increased spend because of the variety of payment methods the system offers, and he hopes to make use of the insights the dashboard offers. “It’s very early days, but as time goes on, I can compares sales against last year and as I build the item catalogue I will be able to see what’s selling well,” he says.


“If you’re equipped with professional-looking technology, around three- quarters of the people we surveyed said that was something that enhanced their impression of the business”


the UK and we’re not only integrating pay- ment systems with the Epos system but also with the table planning/booking system, as well as enabling things like pay at table, includ- ing splitting payments, through mobile devices. Integration is where businesses can seek to gain most from the payment services, so it’s really important to look at that integra- tion opportunity.” Zhong Xu, director of hospitality product at Epos system provider Lightspeed, agrees. “We’ve seen that Epos is becoming part of a larger value chain for retailers, so its connec- tivity with other solutions is becoming more important than ever,” he says. “We need to ensure that Epos fits seamlessly with the var- ious other services retailers are offering, such as reservations, online ordering, loy- alty, reviews and payments.” Even just the simplest integration can be incredibly valuable for business own- ers. My Business Hub is an all-in-one solution that includes a payment system that accepts contactless and Apply Pay as well as cash and credit and debit cards, an Epos system and the My Busi- ness Dashboard, Worldpay’s online insights tool. Users can see both cash and card transactions on the dashboard, which also enables them to view and compare sales trends, keep on top of cashflow, manage reconciliation quicker and view invoices.


“It allows the business to get a very


integrate not only with the business’s Epos sys- tem but also with everything from table man- agement solutions to loyalty programmes. “Payment applications on their own are fine but where they really add value, particularly in


www.thecaterer.com


a sector like catering, is where they can inte- grate with other applications in the business,” Smith stresses. “For example, we’ve been working with a number of mid-market restaurant chains in


good view on how they’re trading,” Frost says. “Some of the features identify the busiest day of the week and the busiest time of the day and it’s all served back to the operator in a very sim- ple way, giving them valuable information about their business.” Taking this one step further, the most


Technology Prospectus 2017 | 31





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