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Supplier Focus parkworld-online.com


There is a lot of


collaboration between UK companies. which can take the form of networking events to share


intelligence and market strategies and also strategic partnerships


John Davies, Interlink


How would a UK exit from the European Union affect your business? PL – We are keen to stay within the European Union, however should an exit be realised, subject to changes in import/export trade regulations, the effect would hopefully be fairly neutral. JB – To us, I think there would be no effect whatsoever. JD – We should remember that before the formation of the EU, there was an agreement called EFTA (European Free Trade Agreement), founded in 1960 to allow free trade and economic co-operation amongst member states and Western European countries. There is no reason why the UK could not rejoin this organisation and benefit from the free trade agreements, without the political constraints of the EU. We do not therefore feel that a UK exit would be detrimental to our business. SF – Europe is undeniably a key export market for Rainbow Productions. However, we export across the globe and will deal with what we have to deal with as and when the time comes.


ABOVE: Smurf mascots by Rainbow Productions at Bobbejaanland BELOW LEFT: A custom vehicle by Severn Lamb at Alton Towers BELOW: F-15 Junior Training Camp at Ferrari World Abu Dhabi by Global Attractions


Meet the


manufacturers Here’s a quick look at what the four UK companies featured in our interview are up to right now


Interlink (interlink-lg.com) designs and manufactures a range of rides including log flumes, super flumes, mini flumes, rapid rivers, interactive water rides, panoramic towers, monorails and rollercoasters. The Anglo-French company also buys and sells used rides. Current projects include a water coaster at Sunway Lagoon in Malaysia, a super flume in China, a dark boat ride in Turkey and a boat cruise, super flume and rapid River Ride for the Middle East. Based in Warwickshire, not far form Stratford-on-Avon,


A Super Flume by Interlink at Power Park, Finland


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Severn Lamb (severn-lamb.com) provides what it claims is the world’s most diverse and extensive range of leisure transportation, from trains and road trains to adventure trucks and vintage vehicles. The long-established company, which counts Disney and Merlin Entertainments among its clients, recently secured an order for what will be its largest ever train, the Jupiter. Reminiscent of the Orient Express, complete with a full feature galley car including, kitchen, toilets, bar and lounge car, it will be delivered to a popular European tourist destination to be confirmed. Based in Wrexham, North Wales (and with head office in Malmo, Sweden), Global Attractions/SPI AB Group (globalattractions.com) has been designing, building and


engineering indoor amusement equipment, including playgrounds, for over 40 years. It also boasts experience with cinemas, tenpin bowling and skating rinks. One of the company’s proudest recent projects was its F-15 Junior Training Camp at Ferrari World Abu Dhabi (FWAD). This 800 sq m playground is a mixed attraction featuring climbing and other challenging physical activity, with some impressive 3D theming. Children can use their agility and problem solving skills to become young race drivers. Operational for just over a year, it has great footfall inside and has stood up to the punishment of constant use extremely well. Other projects from Global Attractions include Westgate Mall in Singapore, Cinecitta Studios in Rome, the Stardust and De Kegel FECs in Belgium, Avalon Park in Hungary, Patinoire in France and Vertigo FEC in Ireland. A manufacturer of mascots and licensed characters,


Rainbow Productions (rainbowproductions.co.uk) was an ALES-UK founder member. This summer, Rainbow will supply the Super Victor mascots for Euro 2016, having been commissioned by UEFA to produce every European football mascot since 1996, when England hosted the tournament. The company also manages the personal appearances of over 100 licensed children’s costume characters including the Teletubbies, Twirlywoos, Danger Mouse and Charlie & Lola. Rainbow’s core markets for its custom-made mascot costumes are the UK and Europe, including the Nordic countries, and also the Middle East. In 2016, the company will be exhibiting at DEAL in Dubai for the 10th consecutive year. Its customers in the UAE include IMG Worlds of Adventure, Meeras Holdings’ Mattel Play! Town and Motiongate at Dubai Park and Resorts.


APRIL 2016





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