This page contains a Flash digital edition of a book.
Supplier Focus

There is a lot of

collaboration between UK companies. which can take the form of networking events to share

intelligence and market strategies and also strategic partnerships

John Davies, Interlink

How would a UK exit from the European Union affect your business? PL – We are keen to stay within the European Union, however should an exit be realised, subject to changes in import/export trade regulations, the effect would hopefully be fairly neutral. JB – To us, I think there would be no effect whatsoever. JD – We should remember that before the formation of the EU, there was an agreement called EFTA (European Free Trade Agreement), founded in 1960 to allow free trade and economic co-operation amongst member states and Western European countries. There is no reason why the UK could not rejoin this organisation and benefit from the free trade agreements, without the political constraints of the EU. We do not therefore feel that a UK exit would be detrimental to our business. SF – Europe is undeniably a key export market for Rainbow Productions. However, we export across the globe and will deal with what we have to deal with as and when the time comes.

ABOVE: Smurf mascots by Rainbow Productions at Bobbejaanland BELOW LEFT: A custom vehicle by Severn Lamb at Alton Towers BELOW: F-15 Junior Training Camp at Ferrari World Abu Dhabi by Global Attractions

Meet the

manufacturers Here’s a quick look at what the four UK companies featured in our interview are up to right now

Interlink ( designs and manufactures a range of rides including log flumes, super flumes, mini flumes, rapid rivers, interactive water rides, panoramic towers, monorails and rollercoasters. The Anglo-French company also buys and sells used rides. Current projects include a water coaster at Sunway Lagoon in Malaysia, a super flume in China, a dark boat ride in Turkey and a boat cruise, super flume and rapid River Ride for the Middle East. Based in Warwickshire, not far form Stratford-on-Avon,

A Super Flume by Interlink at Power Park, Finland


Severn Lamb ( provides what it claims is the world’s most diverse and extensive range of leisure transportation, from trains and road trains to adventure trucks and vintage vehicles. The long-established company, which counts Disney and Merlin Entertainments among its clients, recently secured an order for what will be its largest ever train, the Jupiter. Reminiscent of the Orient Express, complete with a full feature galley car including, kitchen, toilets, bar and lounge car, it will be delivered to a popular European tourist destination to be confirmed. Based in Wrexham, North Wales (and with head office in Malmo, Sweden), Global Attractions/SPI AB Group ( has been designing, building and

engineering indoor amusement equipment, including playgrounds, for over 40 years. It also boasts experience with cinemas, tenpin bowling and skating rinks. One of the company’s proudest recent projects was its F-15 Junior Training Camp at Ferrari World Abu Dhabi (FWAD). This 800 sq m playground is a mixed attraction featuring climbing and other challenging physical activity, with some impressive 3D theming. Children can use their agility and problem solving skills to become young race drivers. Operational for just over a year, it has great footfall inside and has stood up to the punishment of constant use extremely well. Other projects from Global Attractions include Westgate Mall in Singapore, Cinecitta Studios in Rome, the Stardust and De Kegel FECs in Belgium, Avalon Park in Hungary, Patinoire in France and Vertigo FEC in Ireland. A manufacturer of mascots and licensed characters,

Rainbow Productions ( was an ALES-UK founder member. This summer, Rainbow will supply the Super Victor mascots for Euro 2016, having been commissioned by UEFA to produce every European football mascot since 1996, when England hosted the tournament. The company also manages the personal appearances of over 100 licensed children’s costume characters including the Teletubbies, Twirlywoos, Danger Mouse and Charlie & Lola. Rainbow’s core markets for its custom-made mascot costumes are the UK and Europe, including the Nordic countries, and also the Middle East. In 2016, the company will be exhibiting at DEAL in Dubai for the 10th consecutive year. Its customers in the UAE include IMG Worlds of Adventure, Meeras Holdings’ Mattel Play! Town and Motiongate at Dubai Park and Resorts.

APRIL 2016

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62