Park News
parkworld-online.com
Plants Vs Zombies I
Interactive arena opens at Carowinds
n a first for the Cedar Fair group, a new “intra-active” 3D digital experience has debuted at Carowinds amusement park in Charlotte, North Carolina. Plants vs. Zombies Garden Warfare: 3Z Arena is based around a computer game
franchise from PopCap Games and Electronic Arts. Here’s the scenario that awaits Carowinds guests: the fate of the world hangs in
the balance as the evil genius Dr Zomboss, leader of the zombie horde, makes his newest attempt to collect all of the world’s brains. Having secretly overheard Crazy Dave (heroic horticulturalist not the British prime minister) mention “golden gnomes,” Zomboss decides he must seize the power of the gnomes. Players go head-to-head in a quest to collect the most golden gnomes, while travelling through time, space and theme park. Players mount one of the 68 motion-based seats from Alterface, which rock forward and backward, all the while shooting from a hand-held laser device at a
14.5 x 26 ft (4.4 x 8m) screen. 3D glasses provide enhanced reality and added effects. The stakes are high as the respective teams attempt to overtake their foes. Plants vs. Zombies Garden Warfare: 3Z Arena is located in the newly renovated Action Theater in the County Fair section of Carowinds and was realised in response to the popularity of gaming experiences amongst the park’s guests. “With digital attractions becoming an increasingly popular part of the modern amusement park, partnering with a renowned electronic games company like EA makes great sense,” observes Brad Marcy, vice president and general manager for Carowinds. “Plants vs. Zombies Garden Warfare: 3Z Arena creates larger than life entertainment that our guests are sure to embrace.”
Nickelodeon FEC chain planned for Europe
Parques Reunidos is to build a chain of Nickelodeon braded family entertainment centres (FECs) in partnership with Viacom International Media Networks (VIMN). The first will open next year in the Spanish city of Murcia. Located at the Centro Comercial Thader shopping mall, the
34,000 sq ft outlet will be equipped with interactive activities, an adventure zone, themed party rooms, food, beverage, retail opportunities and more. Meet and greets will be available with Nickelodeon favourites including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly OddParents. The themed, IP-packed outlet represents Parques Reunidos’ first
foray in the FEC business and expands the company’s relationship with VIMN following the success of Nick Land at Movie Park Germany and Nickelodeon Land at Parque de Atracciones in Madrid. Further agreements with shopping mall operators in several European countries are expected tol follow in due course.
“Our goal at Nickelodeon is to be everywhere kids are, and
we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” says VIMN senior vice- president for global recreation, Gerald Raines.
6
Thomas, Barney and Sam come out to play
A new branded play concept has launched in the English city of Liverpool. Constructed for the relatively modest cost of £1.5 million, the 13,000 sq ft Mattel Play! Liverpool comprises three themed character zones featuring Mattel/HIT Entertainment intellectual properties Thomas & Friends, Bob the Builder and Fireman Sam, together with a café, retail area, two party rooms and a green screen experience. Operator Heritage Great Britain, which
already owns tourist attractions including Lightwater Valley amusement park, Snowdon Mountain Railway and facilities at John O’ Groats and Land’s End, hopes to develop a chain of Mattel Play outlets. Finnish play specialist Lappset Creative kited out the Liverpool attraction, which is located at the city’s popular Albert Dock.
Fireman Sam outside the Wheel of Liverpool at the Albert Dock
mattelplayliverpool.com APRIL 2016
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62