Electric Heating
Contractors will naturally look to you as a trusted voice of authority for guidance and help when specifying electric radiators, but
just how knowledgeable are you when it comes to dispensing over the counter advice?
Go for growth with electric radiators
As the market for electric radiators continues to expand, Richard Brown, Managing Director of Electrorad, examines the growing opportunities for wholesalers to boost their business by encouraging the installation of the latest generation of electric radiators.
T
hanks to new innovations, technologies and legislation, the electric radiator market has
evolved significantly over recent years, with design and functionality now firmly in line with the demands and needs of the modern home. With a range of radiator styles and even colour options to choose from, these latest radiators can also create a statement piece and complement the interior of any home.
Now combine this with the rise of the savvy homeowner who, with a wealth of information at their fingertips, is becoming more and more cost-conscious. From switching to a new energy provider, and updating their heating controls, to installing low-energy light bulbs, they are on a mission to reduce energy expenditure. Promoting the new breed of electric
radiators makes perfect sense. It’s a win win – not only for you as the wholesaler, but for
contractors and homeowners too. As well as opportunities to educate and upsell, you can boost your bottom line too. Contractors will naturally look to you as a
trusted voice of authority for guidance and help when specifying electric radiators, but just how knowledgeable are you when it comes to dispensing over the counter advice?
Replace dated systems This is perhaps the easiest sell your customers can make. If contractors have the opportunity to replace old, bulky electric storage radiators that only seem fit for burning dust and leaving hideous brown marks on walls, then modern slimline electric radiators are the answer. Instead of having to predict the weather and ending up being too warm in the mornings and too cold in the evenings, as is the case with storage heaters, homeowners will benefit from a better looking and more controllable system that provides superior comfort. Most modern electric radiators now
A new and ‘revolutionary’, fully controllable touch-screen device is now available for Electrorad’s Digi-Line range. The first of its kind, this unit acts as a wi-fi gateway to connect wirelessly with the home’s internet. Together with a specially designed App, the homeowner can enjoy remote control of their heating from anywhere in the world.
22 | electrical wholesaler January 2016
incorporate highly sensitive, integral thermostatic controls. The accuracy of electronic controls ensures that heater outputs are quickly reduced or increased to maintain a consistent room temperature – in the case of our Digi-Line range, this is between +/-0.1°C. As each radiator has its own controllable element, a whole system can be connected together, linked to a central room controller and programmed to meet specific heating needs. Wireless radiators also feature fully
programmable remote controlled RF controls that enable the system to be divided into
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