CoverStory
Advertorial
Meet CoreLine:The complete range of LED solutions
Whether for a new building or renovation of an existing space, customers want lighting solutions that provide quality of light and substantial energy and maintenance savings. The CoreLine range of LED luminaires offers stylish, energy-saving, affordable, and easy-to-install lighting solutions – viable replacements for traditional lighting technologies across numerous applications Riemer Adema, Product Manager at Philips Lighting talks about how installers have given valuable insights on design trade-offs and installation that has helped the portfolio evolve.
What makes the CoreLine range special? “CoreLine products are developed with the installer’s perspective in mind. What makes CoreLine special is that we have created a range of products that help clients move to a new technology without compromising anything. They get an amazing quality of light with all the added benefits of LED – energy savings and long lifetime.”
How was the range developed? “For all CoreLine products, as they were being designed, samples were shown to installers. We wanted to validate the concept and get feedback from them at an early stage. That helped us get the functional specifications right and create products that were easy to install. We used architecture studies to see how to fit in the LED board and driver. Next, the design and R&D teams stepped in, and finally the products were manufactured and tested. The marketing and sales teams then prepared the product introduction, and the range went on sale.”
How did you incorporate installer feedback? “Let me give you an example. CoreLine Wall-mounted was co-developed with a partner installer, right from the initial
drawing stage up until the product launch. The installer gave us valuable insights on design trade-offs and installation specifics. It’s all in the details. Things like two-hand installation, a good fit for different power cable diameters, etc. It’s those little things that make a really big difference.”
How has the market responded to CoreLine? “We are hearing great things from our installers, and they are getting good feedback from their clients. The range is sold everywhere in Europe – but also in Russia, Turkey and the Middle East, and even in New Zealand and Australia. We’ve also seen great response from our wholesale partners, who have embraced CoreLine because it offers such a complete solution.”
What are the latest developments? “I think the biggest change has been adding lighting controls. Installers tell us that their clients are really interested in this, and rightly so. Controls can increase the energy savings by up to 80%, and they also enhance the level of comfort and well-being. To make things simpler for installers, we added our own matching controls for each CoreLine product. Now we can guarantee compatibility, so that the combination of luminaire and control always works.”
10 | electrical wholesaler January 2016
www.ewnews.co.uk
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