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ORDS HAVE THE POWER TO EVOKE EMOTIONAL RE- sponses. While beautiful and desirable in literature, these emotional responses create


problems in logical arguments and discussions. One of the main roles for anyone who wishes to make a sound, logical statement in defense or opposition to a topic is to remove those emotional responses. In my experience as an advocate for agriculture,


I have encountered times where those who oppose me fi nd their best arguments with these emotionally charged words. I prefer to use words to describe the same thing, without biasing an audience with emotions. Through my youth advocacy experience, I have


encountered groups and individuals who oppose in- dustries I support. One organization that I have come against, whether


researching to advance my knowledge of or actively advocating for agricultural industries, is the People for the Ethical Treatment of Animals (PETA). This group supports the belief that “provocative and controversial campaigns make the difference between allowing im- portant yet depressing subjects to remain invisible and exposing them to the public.” However, this means that the logical, sound argu-


ments made in the media by those supporting an in- dustry are often overlooked, because the sensational methods of PETA are much more widely covered. I have been fortunate to be involved in programs


that encourage advocacy and help teach youth how to speak out for what they believe in, without following


in the sensational footsteps of the campaigns of ani- mal rights groups. One such program is the Ranch Brigade summer


program. While at this camp, we cadets were taught to deal with groups like PETA through media training sessions. I participated in a mock interview against a proponent of animal rights. In this simulation, I was asked questions aimed to


encourage answers that either were emotional reactions or could be interpreted as such. When I began the in- terview, I was responding in exactly the wrong way by reacting emotionally rather than responding logically. With assistance from the instructors, by the end of


the session I was able to respond calmly and concisely. This training allows me to deliver my viewpoints in a non-confrontational manner, which I believe prevents mixed signals. I am also active in 4-H, which, to groups like PETA,


is a green, clover-shaped target on the backs of the youth who willingly participate in the projects. PETA sees 4-H as being “hellish for animals, haz-


ardous to the environment, heart attack-inducing and hypocritical for teaching kids to care only about certain animals and to disregard others.” Traveling to a wide variety of events to exhibit 4-H


animals, advocate for agriculture, or learn how to bet- ter support agriculture, I have encountered individuals who think my view is wrong and who attempt to sway me to their side. As a 3rd grader in my fi rst year in 4-H, I was con-


Cadets at each of the 6 Texas Brigades learn valuable skills on an individual basis. However, they also learn the value of team- work and cooperation, shown by these fun group endeavors.


tscra.org December 2015 The Cattleman 101


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