DESTINATIONS PREVIEW WTM 2015
UK and Ireland sales manager for Twitter; along with representatives from TripAdvisor and Mr & Mrs Smith. As well as those high-profile names,
Destination 2020 (Tuesday, 2.15- 3.15pm, South Gallery 23-26) brings together speakers from the tourist boards for the Costa Brava, Emilia Romagna and Visit Cornwall to look at how their work with bloggers and digital marketing has been used to drive visitor numbers. Later, The Best Social Media Campaigns of 2015 (Tuesday, 4.45-5.45pm, South Gallery 23-26) presents some examples of best practice with innovative campaigns led by destination marketing firms, suppliers and bloggers. Six New Trends That Will Change
the World (Tuesday, 12-1pm, South Gallery 23-26) promises to future-proof any marketing strategies to put your use of social media ahead of the game for 2016, and anyone looking to raise their blogging profile should make a beeline for WTM Bloggers’ Speed
BUYERS’ CLUB
This business networking
group, formerly known as
The Meridian Club, offers direct access to decision- makers, with networking sessions on Monday and Thursday,
9-10am, Global stage AS850.
WTM LEFT:
John Bevan of Spafinder Wellness 360
Networking (Thursday, 10-11.30am, Hall Entrance S10).
w FEELING GOOD As anyone who’s ever booked a spa break knows, wellness travellers spend more than most, so this is a market well worth tapping into. Anyone keen to make more of the sector should
mark the Masterclass in the Art of Wellness Tourism (Tuesday, 4-5pm, Platinum Suite 1) in their diaries, to get practical advice direct from the likes of Jo Rzymowska, Celebrity Cruises’ UK and Ireland managing director, and Thermae Bath Spa marketing director Peter Rollins on how to keep spa and wellness travellers content. There’s
Inside story WTM 2015
‘
Simon Press, World Travel Market senior exhibition director World Travel Market London will be the biggest and best yet. We expect the leading global event for the travel industry to attract more than 50,000 delegates over the four days, facilitate more than £2.5 billion in industry deals and host over 1.1 million meetings. The 5,000-plus exhibitors
at WTM London are promoting a wealth of new, exciting products for buyers to purchase and agents to explore, with more than 200 new exhibitors taking part, including United Airlines,
VisitScotland and Kingdom of Bahrain, to name a few. There will be a plethora
of research and reports unveiled, put together by leading research organisations including Mintel, Euromonitor International and Phocuswright. WTM Festivals are back
again on the Wednesday evening, allowing everyone the opportunity to socialise after the traditional working hours in a fun and vibrant atmosphere. Those attending will experience the culture, hospitality and cuisine, with each hosting exhibitor offering something unique. We’re really
excited for this year’s event and hope to see you there.
56
travelweekly.co.uk 29 October 2015
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