Mosaic aims to put itself back on radar of the trade
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Mosaic Holidays is to “relaunch” itself to the trade after new general manager Steve Goodenough admitted it had “taken its eye off the ball”.
The luxury operator was sold
to Sakkara Group International a year ago and, for about 12 months prior to its acquisition, had no on-the-road sales presence. Goodenough, formerly sales and
marketing director of the Diamond Holiday Group, which includes The
River Cruise Line, said Mosaic was seeking to boosts its ties with the trade as it aimed to significantly increase its business. About half its sales come through agents – a proportion it hopes to maintain. Mosaic is seeking an on-the-
road agency sales manager, to replace a sales executive. Goodenough, who started this month, said: “The idea is to bang the drum a bit because we have not necessarily been knocking on agents’ doors. We must get back on the radar.
“We have not done much in the
past 12 months to stimulate the trade and get brochures racked.” The operator is planning fam
trips to Egypt for early next year. “Our prediction is Egypt will
see a marked improvement [in UK sales] next year and take off in 2017,” said Goodenough. Mosaic features Egypt,
Morocco, Jordan, Turkey, northern Cyprus, Israel and Jordan. It plans to expand in its core destinations and
broaden its range.
mosaicholidays.co.uk
NEWS IN BRIEF
Premier dishes up foodie holidays in Channel Islands
Premier Holidays is featuring food-related holidays to Jersey this month and next to coincide with the Tennerfest food festival. The operator is also offering free nights and meals, and room upgrades, on selected breaks.
premierholidays.co.uk
Butlins launches Xmas and New Year breaks for 2015
Butlins is offering festive and New Year breaks from £59. Just for Tots breaks, featuring the Magic of Christmas show, are available from December 14-18 at the Bognor Regis and Skegness resorts. Christmas Fantasy Breaks are available at Bognor and Minehead from December 18-21.
bourneleisuresales.co.uk
22
travelweekly.co.uk 29 October 2015
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80