Special Report
embraced new technology. A key example is “hands-free” solutions that have been designed for applications where cross contamination must be avoided. According to the CPA’s Construction Trade
Survey in Q3 of 2014, 12% of firms reported a rise in order books from public sector non- housing projects, which are dominated by education and health. In both of these environments, hygiene is of paramount importance, making a strong case for no- touch, infrared hand wash units such as the new instantaneous solutions from Redring.
Refurbishment projects This technology eliminates the need to manually switch the unit on and off, which stops germs being transferred onto a tap or switch and then onto the next user’s hands. Instant hand wash units provide a simple method of introducing hot water to a sink with only a cold water supply, which is a huge benefit particularly in refurbishment projects where adding additional pipework will incur great expense, time and disruption. As well as products that offer convenience, the
market for water-saving products is set to grow over the next few years. According to a recent report by AMA Research, the UK water-saving plumbing products market is expected to grow by 35% by 2018, reaching around £220m. The research identified that the market
growth is likely to be driven by the changes to legislation, and also growing concerns of water usage and the negative impact this can have on the environment. Water saving products therefore represent a potential area for growth for electrical wholesalers, who would benefit from looking at the innovations being brought to market by leading manufacturers. While we are still not completely clear from the clouds of the recession, there is certainly a sunnier outlook ahead. There is no denying that domestic and business spending habits have changed, with people now increasingly likely to spend on improving or extending existing properties rather than face the financial outlay and uncertainty involved in selling. However, this still presents a good opportunity for wholesalers to capitalise on, and the new year ahead is the ideal time to review stock and ensure customers can find what they are looking for. By understanding the benefits of individual
products and how they support customers’ needs, wholesalers can work with their customers to identify the right product for each application. This in turn should help to secure sales, and encourage repeat business from satisfied customers who have been able to access a wholesaler’s expert product knowledge.
www.redring.co.uk
Don’t overlook the replacement
shower market Over the last year in the UK, around 1.2 million electric shower units were sold and of this, approximately 80% were purchased to replace an existing shower. This is a significant amount of overall sales. When a shower needs replacing, homeowners will often call upon an installer to act quickly and with 960,000 replacements a year, this is a huge opportunity for installers and therefore electrical wholesalers who can sell the replacement showers for these installations.
Other water heating solutions that will provide a strong selling opportunity for wholesalers in 2015 are those that have
embraced new technology. A key example is “hands-free” solutions that have been designed for applications where cross contamination must be avoided.
www.ewnews.co.uk March 2015 electrical wholesaler | 31
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