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Clacton Pier signs with Semnox


UK attraction Clacton Pier has signed up with Indian ticketing supplier Semnox for the company’s Parafait suite of applications. Located in Clacton-on-Sea, Essex, the pier


offers a variety of indoor and outdoor activities including rides, a bowling alley, aquarium, fishing, jet boat rides, bar, restaurant and of course sea views. Semnox will be deploying its outdoor


waterproof wireless readers with integrated card dispenser, bill acceptor and receipt printer, with customers being able to buy, top up and recharge cards from self service kiosks. The company is also supplying a Kitchen Display System to manage the pier’s restaurant and digital signage including menus. The system will also provide various tools and data to support strategic business decisions. “Considering our complex operations, we


wanted a single system that could control the entire site,” notes Clacton Pier managing director Billy Ball. “Semnox’s Parafait suite was the only one close to what we wanted with a price that would make sense for us.”


What is the most popular form of digital ticketing? TJ Christensen (THC), accesso – Mobile ticketing is definitely here to stay. We’ve seen the growth of mobile far outpace the growth of print-at-home in just a few short years. The growth of mobile isn’t just affecting how a guest buys either. With more and more purchases made online in advance, attractions are rethinking their entryways, drastically reducing the number of traditional ticket windows they have in exchange for more open and friendly arrival experiences. Balaji Venugopal (BV), Semnox – Mobile and the usage of social media are increasing at a very fast pace today and with the continuing trend, I foresee these forms of ticketing to become commonplace very soon. John Gibson (JG), OmniTicket – Most attractions realise that they need to offer mobile optimised websites that allow easy ticket purchases on any mobile phone or PDA. This approach accommodates guests regardless of their type of mobile device.


Do you expect to see more parks removing their physical turnstiles in favour of handheld scanners? JG – Yes, since Walt Disney World removed their turnstiles there has been growing industry interest in trying the “barrier-free” approach to access control. We now receive more requests for information from customers on how our


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FEBRUARY 2015


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