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Q&A parkworld-online.com


How successful was the run over Christmas? When we first opened there was a definite uncertainty from the public as to what the attraction was – many people were in Westfield to shop for Christmas, and had no idea what the building in the middle of the food court was with people running and screaming from it! Fortunately, it wasn't long before word of mouth spread and reviews came out, which lead to it being a success for both us and Westfield. We had fantastic customer feedback and reviews from the industry, and ticket sales increased week on week.


What lessons did you learn along the way? Everyday we learnt something new, and good or bad we took this in our stride. We learnt how working to the space and budget should never be an obstacle that prevents an attraction going ahead. The Hidden House taught us many valuable lessons in managing a rotating cast of 30 (11 per shift); creating quick-change mutli-purpose costumes that stood up to the needs of a physically intensive attraction was an unenviable task and one that we probably won't take on again.


What/where next? In February we begin pre-production on our Halloween event in Bristol (England). Fear at Avon Valley is back for its second season this October, with Anarchy returning as the signature maze to terrify guests once more, and two brand new horror mazes opening alongside it. We're incredibly excited about it.


In March, the Unlocked Vision team is flying out to America to develop some new working relationships, and we have several high profile attractions in development that will be announced in due course.


unlockedvision.com


Hidden facts


revealed! • The Hidden House


operated at Westfield


Stratford City from 20


November to 4 January after a


development period of


almost a year


• The attraction featured three set shows trigged by the live actors and other effects triggered by beam break technology


• Nine different smells were used across the attraction


• 10 bespoke soundtracks were written specifically for The Hidden House


• Separate experiences were offered for children (£5) and families with older children, teenagers and adults (£10)


FEBRUARY 2015


23


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