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P5


Park Word


FEBRUARY 2015


4 Park Hoppin’ Paul Ruben gets high in Colorado


5 Front Gate Setting the agenda for the month ahead


6-14 Park News Your monthly update


16-17 Meeting Della Giostra Italian ride manufacturers’ workshop


19-20 Cover Story WhiteWater in China


22-23 The Hidden House Q&A


22-28 Cowabunga Bay Las Vegas Q&A


P24


28-31 MOIpark/Mall of Istanbul FEC profile


32 Istanbul Horror Hotel Attraction profile


35-38 Ticketing Special feayure


39-40 Play Hard Earn Hard Playgrounds


40-41 VIP Experiences Rise of the upsell


42 Ride Guide Book reviews


43 Show Guide Calendar


46 Web Guide Online directory


P28 P10 How do you fill a magazine


about seasonal attractions when those attractions are closed for the winter? Simple: you focus on those regions of the globe where the season never stops. The new Hello Kitty Park in Anji, China (see pic opposite) is the largest theme park yet dedicated to the kitsch cat, and it will operate for 12 months a year. Even the kid-sized Hello Kitty Secret Garden at Drusillas in Great Britain opens year-round, closing just for Christmas Eve, Christmas Day and Boxing Day (26 December). The new land has been such a success that it helped the small animal park near the south coast of England enjoy its busiest year ever in 2014 (see page 14).


Open since May of last year, the new MOIpark at the Mall of Istanbul is a 12-month operation too. As Turkey’s largest indoor theme park, it is not affected by the weather either, whether that’s the cold winters, or very hot summers. See its space age theming on page 28.


In truth, the parks and attractions industry is such a vibrant community that business never stops, even when the park gates are closed. Trade shows such as IAAPA Attractions Expo, or last month’s black tie BALPPA (British Association of Amusement Parks & Attractions) Annual Dinner in London keep attractions professionals busy – and in touch – throughout the winter. And that’s why Park World is rarely short of stories or article ideas. I have, however, taken the opportunity to have a holiday while most parks remain closed in my part of the world. It’s a convenient time of year for me to get away, and maybe you too. I often wonder why people who don’t work in a seasonal industry chose to not to ‘vacation’ in winter – when one is really glad of a break. Maybe they have school kids ...or maybe they are just sheep.


Owen Ralph – editor Editor: North American Editor:


Contributors this issue: Sales Manager:


Publication Manager:


Owen Ralph (+44 161 438 2934) parkworld@btopenworld.com


Paul Ruben (+1 585 381 1012) parkw@rochester.rr.com


Jojo Ropero, Deborah Holt, Clara Rice


Mark Burgess (+44 1622 699124) parkworld@datateam.co.uk


Jacqui Hunter (+44 1622 699106) jhunter@datateam.co.uk


Publishing Director: Paul Ryder pryder@datateam.co.uk Managing Director: Parvez Kayani p.kayani@datateam.co.uk Publication Secretary:


Ashley Parnell (+44 1622 699109) parkworld@datateam.co.uk


Head Office: Datateam Business Media Ltd London Road, Maidstone, Kent ME16 8LY, UK Tel: +44 1622 687031 datateam.co.uk


FEBRUARY 2015 • ISSN 1462-4796


© Copyright 2015. All materials in this publication remain the copyright of Datateam Business Media Ltd and no part of it may be reproduced without the written permission of the proprietors. A request to insert an advertisement is deemed to be an acceptance of Datateam Business Media Ltd’s conditions of trading, copies of which are available on request.


Member of:


THIS MONTH’S COVER SHOT: Since designing and supplying the world’s busiest waterpark – Chimelong Water Park – in 2007, WhiteWater has experienced considerable growth in China. Pictured here is the company’s Giant RainFortress at Tianmu Lake Water World in Changzhou, one of around 30 new Chinese waterparks supplied or designed by WhiteWater in the last five years. Turn to page 19 for news of these and other exciting projects. www.WhiteWaterWest.com


Annual subscription (11 issues): UK £67, overseas £161 +44 1825 765 250 datateam@capsule-group.com


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