Sponsored by 32 LISTS AND MEDIA MEDIA WATCH MEDIA MOVERS
It is all change in the world of data co-operatives as 2015 gets off to a start. Always a prime time for career moves, Epsilon Abacus sees the return of Dylan Jenkins as sales director. He will replace Christian Bennewitz who has moved on to a senior business development role with KBM where he will work on the I-behavior offering.
Meanwhile Ian Lacey steps into Jenkin’s shoes at The Specialist Works where he will focus on sales of its Personar profiling solution which is a joint venture with Greenstone.
Go Direct Marketing is offering 97,000 past 12 month names from Animalcare. These are pet owners who have had their pets fitted with ID chips. In addition it is marketing the file for Poetry (previously known as Selective) which offers 25,500 past 12 month female names including 22,395 0-12 month multi-buyers – AOV is over £100. Also offered is the Wrap mail order fashion file of 35,700 female buyers which includes 29,501 past 12 month multi-buyers with a AOV exceeding £130.
Mokrynski has launched the OKA file of upmarket homewares buyers. With an AOV of £270 there are 7,900 0-12 month buyers and an additional 4,800 13-24 month buyers.
The Sarah Raven file of over 14,000 0-6 month and 5,500 7-12 month female buyers is also offered by Mokrynski. With an average order value of £50 these customers have been recruited via direct mail, national press and specialist magazine advertising.
Alchemy Direct Media has a special offer for renters of the Artigiano file of 0-24 month buyers of upmarket mail order fashion to coincide with the 20th anniversary of the brand. With an AOV of £120, the 46,000 buyers are predominantly females aged 60+.
EXPERT MEDIA ROSTER
Business to consumer lists
Targeting the direct commerce sector? Then look no further
Tel: 020 3397 9950 Fax: 020 3637 0997
www.accentdirect.co.uk lists@accentdirect.co.uk
Experts in List Broking, List Management and Circulation Planning, specialising within the Mail Order and Charity sectors.
Call today to discuss how we can plan your campaign, increase your active customers, and generate revenue from your existing database.
Proud to offer exclusively from our Portfolio:
• 40,143 (0-18 month buyers) • 97% Female, ABC1 • AOV £90.00 • Aged 55+ years
• Buyers of high quality clothing aimed for at a discerning audience.
Contact Pamela Gardiner via +44 (0)20 3397 9950 Email:
lists@accentdirect.co.uk Web:
www.accentdirect.co.uk
in the direct marketing industry
• Culture Vulture sells a variety of unique and stylish products including clothing, accessories, books, jewellery and art.
• Target affluent women aged 45+ with an average order value of £55
• Ideal for a range of non-competing mail order offers, charities, travel and publishing mailers
Contact Carole Collier
ccollier@uni-marketing.com www.uni-marketing.com
Join over 20,000 of your peers and keep on top of the news and the latest jobs by subscribing to DC Weekly – our free e-newsletter – It couldn’t be easier:
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& if you have vacancies, product launches, great services, media opportunities or events to promote to our call our friendly team on 01271 866112 for info on the economic rates we offer to advertisers.
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Direct Commerce |
www.directcommercemagazine.com
Consumer and b-to-b, postal, email, and SMS, “Expert media roster” provides the ideal place to showcase your list and insert programmes.
Call 01271 866112 or email
sales@directcommerce.biz
By invitation only these super networking evening events combine interesting conversation over a great dinner in a plush private room for a select group of senior client side business directors and marketers from retail, online & multichannel businesses. Co-hosted by Direct Commerce magazine and The Specialist Works you can expect an enjoyable evening in excellent company. If you haven’t received an invitation yet and would like to attend please call Jane Revell-Higgins on 01271 866112.
Numbers are limited. Other locations will be added as the year progresses – if you are interested in hearing more than please feel free to call.
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