DIRECT COMMERCE ASSOCIATION
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reminded us of the man principles and advised preparation and planning for what we know. And while you’re doing that, Data Compliant talked through the cost of data breaches with some horrifically painful examples.
Times change, business fundamentals don’t
First of all, don’t forget about the importance of integrating your marketing efforts across all channels. John Norton of the Royal British Legion showed how a powerful new brand statement fed into new products, innovative retail presence on the high street and events, and a major revision to catalogue and web marketing. Te successful results demonstrate the point also made by Rosemary Stockdale of Sterling Marketing – in the multichannel world marketing integration is a critical success factor. As all direct commerce businesses know, trust matters too, especially for businesses entering overseas. Customer reviews go
DCA EVENTS IN 2015
Tuesday 24th February Remarketing for eCommerce Websites
Thursday 12th March Tuesday 21st April Thursday 23rd April Wednesday 29th April Thursday 14th May Thursday 4th June
Remarketing for eCommerce Websites
Remarketing for eCommerce Websites
Spring Conference
Remarketing for eCommerce Websites
Operations & Fulfilment Excellence Day
DCA Annual Summit & ECMOD Direct Commerce Awards
White Cloth Gallery, Leeds Bristol Zoo RNLI College, Poole
The Queens Club, Baron’s Court
EcoInnovation Centre, Peterborough
Leicester Tigers The Hurlingham Club
FOR MORE INFORMATION TEL 01271 855545
Direct Commerce |
www.directcommercemagazine.com
a long way to helping and Philip Smith of Trusted Shops showed how you can set up reviews for EU territories under the Trusted Shop brand mark. Leon Hughes of Piper Private Equity talked about the KPIs at
the heart of assessing company performance. Most important of all? Te number of customers, past and present, on your database. Rob Bielby of the Marketing Innovation Group also gave us quantifiable results on the value of resurrecting your dormant file. It’s sometimes forgotten that the greatest asset of most direct businesses is your database. Te last word goes to one of our most successful direct
response retailers – Nick Wheeler of Charles Tyrwhitt. Nick’s over-riding advice? Keep your business simple, do one thing at a time, but do it well. And that’s what will win you game, set and match in 2015, as in every year before.
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