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DIRECT COMMERCE ASSOCIATION
“Keeping your web site in good order is a key requisite of looking good in Google algorithms.”
Meanwhile, take note of offline evolution
Every company which uses direct mail as part of its multichannel efforts will welcome new developments at Royal Mail. Sunline’s John Ellis talked through the new Mailmark service which gives a new level of trackability to mail. It could also reduce costs, and it was equally good to hear from MarketReach’s Michelle Mahoney on the Royal Mail’s catalogue size testing which addresses the dreaded 100g price cliff which is such a cost hurdle. Bridget Petty from print and paper
experts JPS told us how you have new options, with careful paper and printer selection, to minimise your paper and postage costs without reducing the quality of what you’re sending out – just remember to stick to your schedules! Te TV landscape is changing too according to Pete Mills at Te
Proud to Support
Broadcast House. Te four pillars of TV advertising – media buying, creative, back end fulfilment and data analysis – remain unchanged. But media and creative are cheaper than ever and that’s opened the door on such things as 3-minute ads. Great results are coming through as companies such as Dyson have found out. Te long format allows brands to dominate entire ad breaks and communicate persuasively about products, offers and brand too. And it’s usable online content too. Tere’s no better way to clean up on the small screen.
The heavy hand of data law
Forthcoming EU data legislation is casting a cloud over all businesses handling customer data. Te problem remains that our final obligations are not 100% clear. Will we have showers, storms or full-on floods as it were? Transactis
DIRECT COMMERCE ASSOCIATION
www.tadesign.co.uk 01273 724040
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