DIRECT COMMERCE SUPPLIER OF THE YEAR AWARDS WINNERS 2014 AWARDS 2014 SERVICE DATA


Best Data Service: Abacus


25


(now Epsilon Abacus)


Data is key to the success of all direct commerce businesses and quality data insight has never been more important. Whether for the identification and recruitment of new customers, the siting of new stores, and the understanding of current customers’ wider buying behaviour and proclivities. Te Abacus Alliance assists many direct commerce businesses to learn more about their customers as well as provides fine-tuned data selections from its data pool of known buyers which mailers can use to target new customers.


WHAT CLIENTS SAID


“Abacus Alliance helped us to take the guesswork out of mailing list selection and has formed a key part of our customer recruitment programmes.”


“It has a team of very experienced long term experts who have been immensely helpful to us over the years.”


“Very good service which has helped us to grow our customer file as well as learn more about our existing customers.”


Marco Gallone & Andy Tye, Epsilon, John Norton, DCA Chairman


Direct Commerce | www.directcommercemagazine.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40