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MoPowered & SaleCycle join forces
mcommerce solution provider, MoPowered will be working with SaleCycle – a specialist in remarketing – to help retailers ensure they have mobile optimised emails that link through to a mobile optimised website when reconnecting with customers to recover lost sales. With 70% of customers abandoning their online shopping
carts and almost a third of traffic to retail websites coming from mobile devices, this new partnership is set to enhance remarketing campaigns and improve the mobile customer shopping experience. Te combination of SaleCycle’s On-Site and Email Remarketing tools and MoPowered’s mobile commerce ‘Software-as-a-Service’ (SaaS) solution, is expected to lead to increased conversion rates and sales for retailers through the mobile channel. Chris Sheen, head of marketing at SaleCycle comments:
“Mobile is a huge part of our clients’ immediate and long-term strategies and everything we do for them in terms of remarketing is focused not just around the single desktop experience but also when their customers are on the move. Te key for our clients is that their customers are able to buy online wherever they are in their daily journey; a good mobile experience when they click on a remarketing email is a fundamental part of that process. MoPowered is one of the market leaders in delivering a robust and seamless mobile web experience and we are looking forward to working with them to the benefit of our mutual clients.” Ali Wood, Head of Channel at MoPowered, adds: “With online
cart abandon rates as high as they are, and mobile now the primary channel for retailers to re-engage with customers, it is important that any remarketing campaign reflects these growing trends. If not, retailers risk customers having a bad mobile experience, which could cause long-term damage to their brand’s reputation.
Indicia Acquired by Charterhouse
Customer engagement agency, Indicia, has been acquired by marketing services company Charterhouse, as the business looks to continue strengthening its marketing services proposition. Te acquisition came into effect on the 24th December. Charterhouse, which operates across 35 markets, was acquired
by global giant Konica Minolta in 2012, as part of the businesses’ plans to develop a wider portfolio of services with technology and data underpinning their print, digital and social offerings. Indicia will offer Charterhouse clients the opportunity to
employ the services of market leading experts in customer engagement especially across digital, data and creative. For Indicia, the acquisition, with the backing of Konica Minolta, will provide the 100 strong award winning agency with the backing to invest in and develop its customer engagement proposition for clients on a European and Global scale. Ian Stockley, MD, Indicia comments: “Joining forces with
Charterhouse is an exciting time for Indicia. Te explosion of digital and social means there has never been a more exciting and challenging time to work within the marketing space. Tere are great synergies between the companies, which, with the backing of Konica Minolta, will deliver new opportunities and prospects to deliver future growth.”
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DCA collaborates with Chloe Thomas to provide remarketing training workshop
Dates have been scheduled around the country to bring a new workshop on the key topic of remarketing to DCA members and other direct commerce retailers. Tis is the first of series of workshops which DCA is developing
in partnership with sector experts to keep its members’ teams up to date with the latest techniques. With a deep knowledge of ecommerce strategies and techniques as well as a strong commercial bias, Chloe has developed these workshops expressly to benefit non-technical team members who need to gain a clear understanding of how to initiate and manage remarketing activity. Chloe will deliver this valuable remarketing workshop in Leeds, Bristol, Poole and Peterborough with dates in February, March and April. Priority is given to member companies booking places at these small group interactive workshops and as members they enjoy a preferential rate. Non-member may also book places subject to availability at a higher rate. For further information please contact the DCA team on 01271 855545.
Sports Direct Accelerates International Expansion Strategy
Sports Direct, the leading sport’s retailer in the UK with branches across Europe, has extended its relationship with Easynet in order to support its international growth plans. Since 2009 Easynet has provided managed connectivity for
Sports Direct’s retail network, which consists of more than 500 outlets in the UK and shops in over 19 countries (Belgium, Germany, France, Netherlands, Spain, Hungary, Italy, Austria and Slovenia) on the continent. Te retailer has grown significantly in recent years, especially in mainland Europe, through organic growth and acquisition. Its future strategy is to expand into all major EEA countries over the next 3 to 5 years, and these international growth plans are reliant on the timely delivery of a specific network set-up applicable to all of their retail stores. Te network set-up delivered by Easynet is complex, entailing specific connectivity links to Sports Directs regional headquarters, as well as a fully managed ‘wires only’ MPLS service with SNMP access support, which is used to proactively monitor the technical performance of the service. “We chose to continue our collaboration with Easynet
given their proven track record in our sector, as well as with us. Tey have proved that they are capable of resolving our business challenges by creating flexible and innovative solutions. Furthermore they are one of the few global managed service providers that can deliver a managed ‘wires only’ MPLS service with SNMP access support. One of the conditions for contract renewal was the requirement for excellent levels of service delivery. Tis is important to us as our acquisition plans demand a speedy roll-out of business critical applications into the new businesses,” explains Nick Denton, Head of IT Infrastructure at Sports Direct.
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