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ROLLING STONES
Slot Machines Aristocrat Technologies
Aristocrat Technologies is set to rock European gaming floors with the roll out of its iconic Feature Top Box slot machine, The Rolling Stones. Licensed on the legendary British rock ‘n’ roll band, the arrival marks the next stage of the game’s world tour, following sell-out appearances across the Americas.
A multi denomination 40-line slot game, The Rolling Stones has high frequency entertainment-rich feature hits with low volatility, a minimum bet of 50 credits and a max bet of 250 or 500 credits. Players are invited to go on a roll with four stylised interactive features; in ‘Wild Licks’, the Rolling Stones Lick logo randomly appears and licks wilds onto the screen; in ‘Rock ‘N’ Roll Steel Wheel’, players spin to win credits, ‘World Tour Picks’ or ‘Start Me Up! Free Games’. World Tour Picks offers players the chance to pick international Licks for credit prizes; if the player finds all 4 band members they win all credit prizes (revealed or not) and a bonus band member pick. Seven free games with bonus sticky wilds are played on an 80-line 10×5 reel set on the 31.5-inch top screen for the Start Me Up! Free Games.
The themed fascia is instantly recognisable to a global audience and the game itself is designed to deliver endless entertainment with players able to select their favourite Stones songs to play along to, whilst animations on the interactive LCD screen spin and merge with concert footage – a complete performance that will bring satisfaction to any casino floor.
03 CAMPAIGN MANAGER
Online Gaming Playtech
Playtech has unveiled Campaign Manager, a powerful and innovative new addition to its award-winning IMS platform. The new features are designed to streamline and optimise licensee marketing efforts and revenues by fully automating key aspects of the player journey. Offering both scheduled and real-time triggers and conditions, the out-of-the-box system integrates with the advanced bonusing, messaging, personalisation and content delivery tools of the IMS, as well as providing integration options, allowing licensees to design user journeys across all their products and channels.
Campaign Manager enables features including automated player segmentation, multivariate testing with test and control groups and a wide range of outcomes including multi-product and cross-channel bonusing, player messaging and business alerts.
Paddy Power is one of the first licensees to trial the system in production, using it to automate and optimise conversion efforts for its casino product. Following triple-digit conversion rate increases in trial campaigns, the international operator is now looking to leverage the system across other stages in the player lifecycle.
Gavin Hamilton, Head of Gaming at Paddy Power, said: “Aside from the obvious benefits of automating some of our manual tasks, Campaign Manager allows us to ensure that we contact our customers at the right time in their lifecycle and with the offer appropriate for that time.
“The initial results have been very encouraging and we are excited about the opportunities this opens up to us in the future.”
Extensive pre-launch trials of the system have demonstrated impressive results. Anouck Chazelas, CRM Division Manager at Titanbet, one of a group of trial licensees, said: “Campaign Manager has allowed us to fully automate many of the conversion, retention and reactivation cycles which we previously performed manually, allowing us to focus our resources on optimising our offers and improving our targeting. It’s also helped us significantly increase productivity within our marketing operations teams and gives us a faster time-to-market for new ideas.”
Shay Segev, COO, Playtech, said: “Campaign Manager’s innovative marketing automation capabilities further enhances the position of Playtech’s IMS as the industry’s leading value- adding gaming platform.”
Products LAND-BASED & INTERACTIVE 02 sCORE CONNECT
Casino Management Systems ComTrade Gaming
Comtrade Gaming, an independent technology expert and supplier of systems management solutions to gaming operators, regulators and vendors, has launched its new product – sCore Connect.
sCore Connect enables operator’s and vendor’s Casino Management Systems to communicate directly with electronic gaming machines using Gaming Standards Association’s Game To System (G2S) protocol. In addition, it also enables host systems to be extended with new G2S functionalities, such as efficient remote management of gaming machines and media display technology.
Ales Gornjec, General Manager of Comtrade Gaming explains: “We developed this product to help the industry modernize its operations. Over the past years, we’ve helped many gaming machine vendors implement GSA standards, and now we have developed a solution for host systems. When sCore Connect is integrated with the Casino Management System, it opens a direct communication channel to gaming machines and enables innovation of further applications on the host side.”
WHEEL OF FORTUNE TRIPLE EXTREME SPIN
Social Casino Gaming IGT - DoubleDown
IGT has launched Wheel of Fortune Triple Extreme Spin – an authentic casino slot machine experience straight from casino floors to a desktop or mobile device. This is the second Wheel of Fortune game to launch on DoubleDown Casino, building on the success of Wheel of Fortune Double Diamond, which launched on September 3 and quickly developed a huge fan following.
Players can spin for the Mini Wheel Bonus, where scatter symbols transform into three mini wheels that spin simultaneously, or the Triple Extreme Bonus, where the player picks from a selection of envelopes to reveal chances to win big when the giant triple wheels are sent spinning.
“DoubleDown Casino players have shown that they
love playing Wheel of Fortune Double Diamond, so we’re very excited to follow up with the launch of Wheel of Fortune Triple Extreme Spin. Nothing says casino slot play excitement quite like Wheel of Fortune, and only DoubleDown Casino brings the authentic experience to desktop and mobile devices so our players can play anytime, anywhere,” said Will Daugherty, Senior Vice President and General Manager of DoubleDown Interactive.
MAGICIAN CASINO
Free-to-Play Ruby Sevens - Gala Coral
Social casino app developer and publisher Ruby Seven Studios launched Magician Casino, a free-to- play mobile slots app featuring three titles from Gala Coral: The Magician, Wild Magic, and Jokers Gold. The game is available on both Google Play and Apple iTunes for smartphone and tablet users. Magician Casino is the latest in a series of free-to- play adaptations of real-world casino games brought to market this year by Ruby Seven Studios.
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