Review G2E LAS VEGAS 2014
GPI’s Maricela Maciel with game developers Max and Jim Eiteljorg
Gaming Partners International unveiled a host of new deals, new chip security technologies and its newly acquired Gemaco range at G2E Las Vegas
Gaming Partner’s International has just signed up to distribute a new table game based on Count's Kustoms, a one-of-a-kind hot-rod and chopper customisation/ restoration shop located in the heart of Las Vegas and owned by Danny ‘Count’ Koker.
Both the shop and the Count have become famous through an American reality TV show, Counting Cars, which is the third spinoff of Pawn Stars, filmed in Las Vegas. It follows the daily activities at Count's Kustoms as they restore and modify classic automobiles and motorcycles.
Maricela Maciel, Director of Global Marketing at Gaming Partners International, said: “We were delighted to secure distribution of the Count’s Kustoms table game pretty much on the eve of this show. It’s basically a variation of blackjack complete with a side bet and a bonus spin. We will be building and distributing the game for its developers, who have already had a successful install at Tropicana on the Strip.”
New technologies out at this show included the B&G V-Series, a line of injection
moulded chips produced with a new chip material formula that is more durable and also includes ChipShield, an
antimicrobial that helps keep chips cleaner longer.
Count's Kustoms wasn’t the only new signing for GPI’s new season. Playing card manufacturer Gemaco was snapped up in July for US$19.75m.
Mrs Maciel added: “Bringing Gemaco’s range of two paper lines; Traditional and Alpha, and two plastic lines; Proflex and Superflex into our portfolio alongside our Paulson range really complements our suite of products, whilst increasing our marketshare in North America for both segments of recurring revenue. It also expands our manufacturing capabilities in North America while adding recurring layout sales to our Asia Pacific business.”
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GAMING PARTNERS WATCHING WHEELS WITH COUNT’S KUSTOMS
GPI President and CEO Greg Gronau added: “We are pleased to have such a wide range of new and innovative products to showcase at G2E this year. Of great significance, is the addition of Gemaco brand playing cards and layouts.
“The acquisition of Gemaco in July has allowed us to offer our customers a wider selection of quality table game products to meet their ever changing operational needs. Additionally, we will be introducing a brand new B&G chip line and a number of innovative currency security features that provide customers with new currency options and valuable security features to protect their money,” said Mr. Gronau.
The journey in terms of chip production is never ending for GPI. “Counterfeiting in Asia really drives our Research and Development teams,” Mrs Maciel explained. “New technologies out at this show included the B&G V-Series, a line of injection moulded chips produced with a new chip material formula that is more durable and
also includes ChipShield, an antimicrobial that helps keep chips cleaner for longer. The V-Series chip moulds are designed to offer more versatile designs and can be produced with either an A or B sized decal.”
The 3-in-1 UV, meanwhile, is a security taggant that remains invisible under standard UV wavelengths. Because it can be added to plastic injection-moulded chip materials, it is easy to validate chips with a specialised tool when placed in stacks or racks. 3-in-1 UV also offers three levels of authentication, including a forensic verification using Scanning Electron Microscopy.
Another new technology; SecuriFilm sees a decal security film with a semi-transparent hologram- like effect enableing quick dealer authentication. SecuriFilm can be easily authenticated at the table and includes an additional covert feature enabling a higher level of back-of-house validation.
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