Review G2E LAS VEGAS 2014
Interblock USA Marketing
Manager Lauren O’Brien at G2E.
INTERBLOCK BREAKING INTO NEW STATES
Interblock USA has made great strides since the company gained its Nevada licence with doors opening in several states as a result. One, Pennsylvania, recently saw the launch of Big3Six at Firekeeper Casino.
Kristine McDonald, Account Executive for Midwest region at Interblock USA, commented on the launch of the Big3Six Game: “This was another successful evening for Interblock. 300 players tested the Big3Six Game over a three hour period and wanted to play more. We were able to teach every single visitor how to play our game and make our customer very happy. We are looking forward to creating further winning events in the future.”
This install followed Interblock’s first product in the state of Pennsylvania at Mount Airy Casino Resort in the Poconos with the launch of G4 Organic Roulette, a fully automated version of the Roulette game.
Danny Ouellette, Director of Sales at Interblock USA, said: "We have been working with our customers on entering this state for over two years now and we are looking forward to placing many more banks of games in the very near future. The customer base in Pennsylvania, especially Mount Airy, seems as positive as we are about adding our new roulette games to this market. It will be a fun new way to enjoy entertainment like never before.”
The company has tasted success recently on the Las Vegas Strip too with its Interblock Holograms range. Based on 3D technology, the solution provides a new way of projecting video to create
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the illusion of life-size, full colour, 3D moving images. The G5 IB-HG 55" LCD is the stand-alone gaming machine, connected with up to five Play Stations. The mind of the audience creates the 3D illusion with Baccarat, Blackjack, Multi-hand Blackjack all now available along with the Lucky Nines and Lucky Aces as side bets.
Marketing Manager Lauren O’Brien explained: “Hologram is now live at The Quad where they’re playing multi-hand blackjack in a totally customised gaming lounge. We’re excited to be developing a hologram solution for MGM which will come complete with stadium seating.”
The sporting feel was continued with Touchdown Roulette, a Side Bet for roulette that improves the Hold on existing roulette games. The Side Bet is themed around American Football and does not interfere with basic Roulette play. Players can follow all the Football action with stunning animation and sound on a separate LCD display. A Roulette result of 0 or 00 triggers the Football game with the game lasting four spins. The colour of the next four roulette results determines the direction the football moves, towards the Red or Black end zone, and the bigger the roulette result the more yards the football moves. The goal of Touchdown Roulette is to score a Touchdown. The closer the team gets to scoring a Touchdown, the more the player wins, with a Touchdown paying 1000:1.
Aside from this, Interblock was showcasing its G5 Product line at the 2014 Global Gaming Expo with the G5 StarBar, a brand new solution, designed for installation into a bar counter with an option to be connected to all Interblock Mechanical Generators, and Interblock Live Tables. G5 MiniStar Roulette was also on display as the
smallest and best performing 5-seat product available on the market. It is built to accommodate any casino floor size with a much smaller footprint. Players benefit from a mystery progressive Jackpot system; Golden Chip, fast result detection, additional Side Bets and excellent roulette wheel visibility.
Tom O'Brien, CEO at Interblock USA, said: “This has been another fantastic show for the Interblock team. We had a great booth and great customer visits with a lot of potential. It’s been an outstanding show again this year and thanks to all of our team members and customers for making it another success.”
Daniel Oullette, Director of Sales at Interblock USA, added: “We were able to show the core products in the booth. This alone was a great change for us and against our competition as most of them are many months away from new products that were shown to be ready for the field. Our StarBar was a huge success as every customer that reviewed it with us left the booth saying: “Wow, this product is awesome and these guys have got it together.”
Tony Laielli, Senior Account Executive, for Eastern Region at Interblock USA, commented: “This year’s show was very busy with the exciting Mini Star Roulette and StarBar units with Multi Play technology. Many customers were excited and contemplating, when could they install these on their floors. The simultaneous wagering was a huge attraction to the potential customers who are looking for exciting new options to increase their coin in and Win Per Unit figures. The Touchdown side bet and Golden Chip Mystery Progressive Jack Pot offerings were also a hit.”
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