Review G2E LAS VEGAS 2014
GCA’s General Manager and SVP of Interactive Solutions, Tim Richards
GCA JOINS THE SWELLING US ACQUISITION CLUB
With an estimated 70 per cent of the cash access service sector in US casinos, GCA has opted to find a secondary way to grow with the purchase of slot developer, Multimedia Games (for $1.2bn in cash), and compliance and efficiency software supplier, NEWave.
"The acquisition of Multimedia Games represents a gaming-relevant transformational opportunity to combine two companies with rich gaming heritages and uniquely positions GCA as an important strategic partner to gaming operators by offering them deeper and more integrated solutions across their entire gaming floor,” said Ram Chary, President and Chief Executive Officer of GCA. “This acquisition further strengthens and broadens GCA's portfolio of solutions, which has been embraced by our customer base.”
General Manager and SVP of Interactive Solutions, Tim Richards added: “There are many synergies in how we do business. We sell to the same customers and have complementary products. Multimedia is a similar sized company that has just a few per cent of the highly competitive slot market. We see the potential of growing that foothold, even by just a few more per cent, as being a really exciting opportunity.”
Taking pride of place on the GCA stand was 3 6
CashClub, a solution that streamlines credit/debit card transaction processing and check warranty from a single dashboard interface.
CashClub is the next generation of GCA’s QCP portfolio and is built on a stronger and more stable technology platform to reduce transaction time and overhead costs. Using an intuitive interface, CashClub facilitates common cash access tasks such as PIN debit cash advance, credit card cash advance, and check warranty services. Through feature enhancements to
“Multimedia Games is a similar sized company that has just a few per cent of the highly
competitive slot market. We see the potential of growing that ,
even by just a few per cent, as a really exciting opportunity.”
receipt printing and electronic storage of customer signatures and receipts, CashClub will reduce the records retention burden currently placed on casino staff.
Xchange Kiosks, GCA’s multi-functional suite of full service kiosks, was also on show with cash handling technology, cash access, back office reporting tools and marketing services. NEWave
was showing innovative modules including Business Intelligence, Source of Funds and Walk with Chips log. The business intelligence module supports more than 20 new and flexible queries empowering casinos to mine for data to detect suspicious activities and possible fraud. The queries will also allow casinos to better and further research customers’ source of funds. Also new to NEWave AML software is the “Walk With Chips” module, which allows casinos to automate data-gathering when customers walk with chips, saving time and increasing accuracy and compliance.
NEWave Check Prove software enables immediate comparison of checks against business rules, check-cashing history, visual check and customer ID comparisons to known good images, helping reduce fraud and protect the casino. Meanwhile, Central Credit, the leading gaming patron credit bureau in the world, makes decades of gaming credit history and transaction data on millions of casino patrons available for the casino’s consideration in extending credit for marker play.
Mr. Richards explained: “We have over 300 casinos signed up to share this information on their players. Through a private data network, casino operators can obtain SSN verification, credit reports, and real-time updates on marker activity for enhanced decision making when issuing casino credit.”
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