Interview ALBERT RADMAN - ALFASTREET
Adding to the gaming mix
At the G2E show in Vegas, multi- player specialist, Alfastreet, announced the signing of a deal with Philadelphia- based KGM to distribute Alfastreet’s diverse product portfolio in the US. G3 spoke to Alfastreet’s Albert Radman about the new relationship and the forthcoming launches from Alfastreet
Alfastreet has signed a distribution agreement in the United States with KGM, what are your goals in the market? How do you build a multi-player appetite with players and operators who have resisted in the past?
Our goals in the US market are same as everywhere else, to dominate the ETG market. In our past 20 years, we were very successful due to our dedication, fairness and sense of what needs to be done to stay ahead of competition. KGM is a great company which will help us establish ourselves on the US market, and make sure all the operators know about our brand and all the advantages we can offer to them.
The ones who resisted, actually resisted to a different brand, with different product and definitely different approach. That is why we expect very little resistance, as we can state numerous advantages to our product. We combine all of this with great terms, impeccable support and a personal touch by KGM, that's why we are confident that we will repeat the success we achieved in Europe, Africa, Asia and Latin America.
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Before entering any market we study the players, their habits
and environment. We study the legal side of local gaming and the expectations of the
operators. We study the history and the present and we try to predict the future developments
What is the tipping point that will shift the market in the US into a multi-player market? How crucial is your distributor in enabling this change?
The fact is, the US is not an ETG market. I've seen casino players asking what a roulette game is. To us, this means we will have to roll up our sleeves and work even harder to bring the players to our machines.
“The package Alfastreet offers to the operators brings them better profit, with no upward financial commitment.
We should have been on the market [in the US] years ago, but we were too busy filling the orders from the rest of the world, therefore making a great mistake of neglecting the market. As mentioned before, our primary goal eventually became to dominate the world's ETG market and not “only” sell great numbers of the machines. Now we are coming to the US without compromise and this time is as good as any...” Albert Radman, Alfastreet
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