This page contains a Flash digital edition of a book.
Review G2E LAS VEGAS 2014 AINSWORTH MOVES INTO WORLD OF BIG LICENCES


Only in Las Vegas could an Austrian nanny team up with a Vegas showgirl to spearhead a promotional campaign, but that was exactly the scenario on the booth of Ainsworth Game Technology at this year’s G2E 2014 exhibition


The Sydney-based slot company unveiled two new slots at G2E, venturing into the world of big licences with Showgirls and Sound of Music. The 90s cult film and the 60s Julie Andrews classic form part of Ainsworth's efforts to build market share in gaming operations in the US whereby manufacturers share slot revenues with casino operators. Ainsworth Chief Executive Danny Gladstone explained that Ainsworth’s move into big licences had so far been modest, but as the company grows its licences it can grow business.


After just two years of selling into the US, Ainsworth now has over 1,100 machines installed in the gaming operations sector with around 8,000 slots overall. The booth also featured the new A560SL with a 32-inch high-definition display, 19-inch LCD Topper option for jackpot promotions, unique attract lighting packages stylised to the game, premium surround sound technology and sky high stacks. It premiered with a range of titles including Rumble Rumble, Whopper Reels, Bonus Bonanza, Rampaging Rhino, Frontier, 5 Star Jackpots, Order of the Dragons, Fire Wizard and Ice Wizard.


Ainsworth President North America Mike Dreitzer said: “This is a very exciting year for Ainsworth with the recent launch of the new A560 SL cabinet game range. We’ve pushed the boundaries of technology with our latest cabinet to ensure improved sound, graphics and a range of branded games like you’ve never seen before.”


Other new games Ainsworth debuted at G2E included The Magnificent 7 Reloaded on the super-sized A560 Wideboy. The Magnificent 7 Reloaded includes favourite movie characters Chico, Harry, Bernardo, Lee, Vin, Chris and Britt, plus a host of new features. Also released on the A560 Wideboy is Reels of Wheels Horsepower, which incorporates the Mustang Money red-hot free game, comprising the unique multi-wheel Reels of Wheels concept.


In the jackpot products segment, Ainsworth was showcasing a range of new Asian-themed link progressives including Lucky Treasure, Treasure Storm and Oriental Fortune. Illuminated in the amazing Super A560 cabinet, Treasure Storm is packed with three levels of progressives, two standalone progressives and amazing free game features. Treasure Storm is a 40- and 50-line product targeting penny play and is available in the A560 Dual Screen with a spectacular signage option.


Robert Dijkstra, Managing Director at Ainsworth UK


Robert Dijkstra, Managing Director at Ainsworth UK, commented at the G2E exhibition in Las Vegas; “We’re looking forward to bringing many of these titles to Europe. Certainly Rumble


GSA GEARING UP TO LAUNCH PROTOCOLS


The Gaming Standards Association was highlighting the implementation of its standards around the world, and also speaking to G2E visitors of its mission of continual standards development.


GSA has a wealth of completed standards. GSA President Peter DeRaedt said: "We have many established standards that are in use around the world. In fact, the G2E tradeshow floor is populated with games and systems built on GSA standards to deliver the interoperability operators demand. However, we are never satisfied, and we will continue to develop and refine standards to best suit the industry's critical business and development needs."


GSA's major focus over the last year has been to identify the need of standards to support the online gaming community. Since then the Online Gaming Committee (OGC) have moved forward at a rapid pace and made significant progress.


Ethan Tower, GSA's Protocol Director


"Our progress on the online gaming standard is moving ahead quickly. We promised the industry that we would make progress on this important standard, and we have met each milestone. We expect to release the initial draft of the 3rd Party Interface standard to our membership for review in the next few weeks," said Ethan Tower, GSA's Protocol Director. “We have a three year release cycle for new protocols with the next new wave coming onboard in April so these are exciting times for us. We expect our G2S protocol to be out in April alongside a new standard for the online sector in terms of integrating game servers and the integration of platforms.”


4 7


Rumble has proved itself in the States and in Australia. Ainsworth is a growing force in Europe. We’ve recently had installs in France, Germany, Northern Cyprus and Sweden.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78