Interview ALBERT RADMAN - ALFASTREET
Casino players are creatures of habit, and we are well aware of this fact. On the other hand at Alfastreet we know what needs to be done, to bring these players to our tables. That's where KGM steps in. Their role is cru- cial as they are a very reputable company on the US markets. Their goal is to bring our products to the Casino floors together with Alfastreet, making use of our proven recipe, and ensure our machines are tried and accepted by the operators. Our confidence in our prod- uct and in our distributor allows us to offer very attrac- tive terms, as our primary goal is to establish our pres- ence and consequently dominate the market.
Do you create a new product for the US market, or is the current range perfectly adaptable to US multi-player gaming?
Before entering any market we study the players, their habits and their environment. We study the legal side of the local gaming and the expectations of the operators. We study the history and the present and we try to pre- dict the future developments for that specific market. At the end we modify our games, making sure they are
KGM’s role is crucial as they are
a very reputable company in the US. Their goal is to bring our products to casino floors
together with Alfastreet, making use of our proven recipe, and ensure our machines are tried and accepted by the operators.
tuned to the latest detail, and assimilated to be a perfect fit on any Casino floor.
The US casino market is still struggling to shake off the recession. Is this the right time to be push- ing hard into this market?
My belief is that ‘recession’ is often an expression man- ufacturers use to justify their lack of efficiency. The
package Alfastreet offers to the operators brings them better profit, with no upward financial commitment.
If I return to the question: the answer is no. We should have been on the market years ago, but we were too busy filling the orders from the rest of the world, there- fore making a great mistake of neglecting the market. As mentioned before, our primary goal eventually became to dominate the world's ETG market and not “only” selling great numbers of the machines. Now we are coming to US without compromise and this time is as good as any.
Aside from better screens, faster processors and more comfortable ergonomics, are there still inno- vations to be created in the multi-player sector? Will we see something new at ICE from Alfastreet?
We will present some great things next year at the ICE. Although some say there is nothing more to be added to an ETG machine, we always find new ways ahead, so others can follow our path.
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