MANAGEMENT + SYSTEMS
Is your business ready for the mobile revolution?
By Jayne Hill, business development manager, VECTA Sales Solutions Ltd
The need to satisfy an ever increasing demand for constant mobility means it’s no surprise that mobile devices are changing the way customers are buying. So is it time to embrace these changes and turn them into long-lasting competitive advantages for your business?
I
nstant connectivity enabled by Cloud technology with smartphones and tablets enables us to stay in touch with what customers want every minute of every day and has become vital to remain one step ahead of competitors. Using
Cloud solutions or apps via tablets and smartphones has also become the preferred method of operation for managing data and communicating with both customers and the business, particularly for the responsive, active and mobile sales team.
Global internet device shipments forecast
Always remember – even as mobile communications increase the human touch is still essential It may seem counterintuitive, but mobile optimisation won’t
succeed if the need for human interaction is ignored. It’s ironic that in a world so consumed and altered by mobile technology, one of the keys to optimising its use is facilitating that all important one-on-one human contact. Research by Krillion revealed that 56% of consumers say that a good sales associate can still affect their final product selection more than a website. Balance the mix of technology (with mobile functionality) and a proactive and knowledgeable team to ensure that your business is on the right track. Covering all bases by using mobile sales analytics, management
reporting and CRM via an integrated sales intelligence and CRM solution such as VECTA, will boost and underpin sales results and enhance those valuable customer relationships. Using automatic and tailored alerts, easily manageable on mobile devices, your team will instantly pick up on changes in client purchasing trends; gaps in spend; potential additional opportunities; or competitor activity. Crucially it will ensure they are equipped with accurate information to act immediately. VECTA’s personalised tablet and smartphone dashboards
BI Intelligence: Source: Gartner, IDC, Synergy Analytics Company filings, BI Intelligence estimates
In an everyday scenario, consider the way we all communicate – whether within our business or at leisure – the way we plan to meet, the way we get around, the way we shop and much more. The now totally connected, on-the-go customer has completely shifted the balance of power in our society. Mobile users now have easy access to information, unlimited options, and the instant ability to publically express praise or dissatisfaction.
How do we keep up with this new breed of customer? Make sure that your sales team are fully equipped for mobile
access by introducing a tablet or smartphone compatible application for your sales operation, providing them with simple to use mobile customer management and access to communications and sales activity. By gaining instant access to a full picture of sales, profitability and new opportunities – wherever they are and whoever they are talking to – you can be confident that the team are as responsive and proactive to your technologically ‘savvy’ customers as they need to be. Give your team the flexibility to plan additional or alternative
customer visits whilst they are on the move – with visual sales information at their fingertips it’s simple. Ensure that your team are spending time selling not planning.
present a detailed insight into every individual aspect of the customers’ activity – for individual accounts and territory or branch management. Deliver an instant snapshot of every communication and drill-down into account records with one easy swipe. Fully equip your sales team to take immediate action before your customers go to the competition.
www.vecta.net
118 Fastener + Fixing Magazine • Issue 89 September 2014
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