YOUNG CATTLE RAISERS
Blending Ranching and Rodeo by Deanna Holderith, Texas and Southwestern Cattle Raisers Foundation
G
ROWING UP, I HAD THE BEST OF BOTH WORLDS. I WAS reared in Seattle, Kirkland and Bellingham, Wash., with all of the opportunities city life
provides. But I spent all the time I could with my grandfather and his cattle in the country near Lebam, Wash., soaking up the values of life on the land. I fell in love with the sport of rodeo sitting by his side. Before joining the Texas and Southwestern Cattle
Raisers Foundation (TSCRF) staff in late April as the membership director, I was the director of corporate partners for the Mesquite Rodeo, and prior to that I was the sponsorship coordinator for the Professional Rodeo Cowboys Association in Colorado Springs. I still serve as a consultant to the Women’s Professional Rodeo Association. One of the many things attracting me to the TSCRF
was the proud western lifestyle shared by cowboys and ranchers. While I suspected that rodeo and ranching overlapped, it has been gratifying to discover just how many people I already know in the industry. I’m ex- cited to be starting a new position, knowing that I can build on existing relationships instead of starting from scratch. It means that together we can pick up momentum quickly. Currently, I’m in the
middle of The Cattle Raisers Museum’s an- nual membership drive. Next on the agenda is
44 The Cattleman September 2014
thecattlemanmagazine.com
immersing myself in the history of Texas and South- western Cattle Raisers Association and the TSCRF and delving deep into the archives of the Museum. What I’ve learned already is fascinating, so I can’t wait to learn even more. Fully understanding the organizations and the people I serve is my best idea generator. Plus, I’m looking forward to being a team member
in the Museum redesign project. My professional ex- perience includes event planning as well as program administration, so I believe I will have an opportunity to use all of the tools in my box as this project and others unfold. Throughout their history, TSCRA and TSCRF have
proudly served the ranching industry and the long line of families who have made the industry strong. I’m honored to be part of this living legacy.
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