INDUSTRY INSIDER | HAIRCARE |
MEDICAL HAIR RESTORATION
The hair restoration market continues to grow around the
world as both men and women seek medical help to prevent and treat hair loss. Zaida Espana in
collaboration with Emmanuelle Bassmann review the invasive and non-invasive options
available on the market and how new technology and techniques continue to deliver better, more consistent results
M .
COMBATTING THE THINNING CROWN OF GLORY
UCH LIKE A PERFECTLY FITTING pair of jeans; abundant, healthy- looking hair is the one thing we would all want to ‘wear’ everyday and never take off. In addition to genetic predisposition, the stress of
city living, harsh chemical treatments and even over- styling can damage hair, leading to a greater incidence of irritated scalps, dull and breaking hair, and indeed, pronounced hair loss. For many, hair still stands as a sign of success, losing hair is one of the most distressing experiences for individuals, who often deal with a great deal of emotional stress. With more men and women worldwide seeking
medical help to deal with hair loss, the industry is experiencing a huge increase in size, with the total market for hair restoration surgery rising by almost 48% between 2008 and 2012, according to the International Society of Hair Restoration Surgery (ISHRS). This is an increase from around $1.3 billion to $1.9 billion USD in the 4 years to 2012. Regionally, the Asian market is overtaking the US in terms of volume, with 102 702 procedures in Asia alone during 2012 compared to 88304 procedures in the US; while the Middle East is seeing strong growth as its economy continues to grow steadily, with around 35086 procedures1
EMMANUELLE BASSMANN is Managing Director, In-Trend Ltd., Consulting on Cosmetics and Anti- ageing/Aesthetic medicine innovations
www.in-trend-ltd.com
email:
eb@in-trend-ltd.com 12
ZAIDA ESPANA is a freelance journalist based in London
July/August 2014 |
prime-journal.com
Hair restoration surgery: the gold standard Greater social acceptability and steadily reducing costs continue to support the popularity of hair restoration surgery (HRS) among patients. Around 285425 surgical patients were treated
worldwide in 2012, according to ISHRS, an increase of around 12% since 2008. The bulk of hair restoration surgery is still made up of 85% men, with women making up the remaining 15%. Regarding age groups, most
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