ter punch. You represent all that’s right about gun own- ership, pursuit and passion. Don’t underestimate what that means because no other brand or industry per- sonality offers what you can by representing your country shooting guns. With that in mind, here
are a few tips to help you in your role as a USA Shooting Ambassador.
Co-Brand Be generous with
your equity. Represent the
brand that’s provided you this opportunity, be sure to send the message that you are proud to represent USA Shooting and the shooting sports industry and align it with your own identity.
Share Ambassadors must be-
come well-connected, net- worked and plugged into a number of communities which will prove valuable to themselves, USA Shooting and the shooting sports in- dustry. Establish trust and
build equity by leveraging your networks to the benefi t yourself, USA Shooting and the industry. In other words, connections = wealth and sharing that wealth creates value for all.
Represent Ambassadors are expect-
ed to represent and to do it well. When given the oppor- tunities to engage in public in both digital and offl ine venues, be sure to balance individual personality with responsibility. Be yourself,
About Media Training
The USA Shooting Media & Public Relations Division is formalizing an advanced Media Training program titled Bullet Points – Simple Approach to Staying On-Target in USA Shooting Team Role that will be available in an online format late summer to its athletes, members and clubs. USA Shooting Team athletes attending the 2014 World Champion- ships will meet individually with the Media & PR team to map out their individual media profi les, be provided a best- practices manual and receive classroom instruction.
July 2014 | USA Shooting News 43
but be a representative be- cause you’re both.
Engage With power comes great responsibility and a really good ambassador is willing to engage, to make them- selves accessible both in- ternally and externally. Am- bassadors don’t live in ivory towers, they go out into the world and connect. They listen, and then engage in ways that are mutually ben- efi cial.
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