Media Training
USA Shooting Ambassadorship: Shooting for Character, Virtue & Engagement
Your true character is revealed by the clarity of your convictions, the choices you make, and the promises you keep. Hold strongly to your principles and refuse to follow the currents of convenience. What you say and do defi nes who you are, and who you are...you are forever. – Anonymous
As a USA Shooting Team
athlete you are uniquely po- sitioned as a role model of the shooting sports industry. By virtue of this recognition you have earned, you have
ery endeavor. Representing your coun-
try is every young sportsper- son’s dream and by virtue of reaching that dream you no longer represent just your-
our sport and our shooting heritage is dependent upon you and your teammates. USA Shooting ambassa-
dors, the athletes that have earned the right to wear the
play as ambassadors for the shooting sports and always act in a way representative of the ideals so important to those within our community. Never before has the at- tack, pressure and rhetoric
Watch your thoughts, for they become words. Choose your words, for they become actions. Understand your actions, for they become habits. Study your habits, for they will become your charac- ter. Develop your character, for it becomes your destiny. – Ralph Waldo Emerson
both power and infl uence simply by your stature as this sport’s elite competitor and thus you have the abil- ity to motivate, lift spirits and spread positive social messages throughout the shooting sports industry and Olympic movement.
Your
position on the team gives you the ability to promote important shooting sports values and inspire people to make a difference, and to encourage excellence in ev-
self, but your family, com- munity, coaches, school and your sport. In other words, you immediately become an ambassador of shooting sports excellence. Being a USA Shooting Team member is a privilege that comes with tremendous responsibility that must be taken serious- ly. Now, much more so than anytime in your career, vis- ibility is virtually guaranteed and the responsibility for people’s perception of you,
42 USA Shooting News | July 2014
team jacket, are expected to build bridges to multiple kinds of valued stakeholders (industry, sponsors, media, kids). Your profi le provides you the unique opportu- nity to infl uence people and change perception. Keep this mind when engaging people on your social media channels, and during public appearances such as school visits, industry shows and media interviews. Remain cognizant of the role you
been as loud and divisive surrounding the gun control debate as it is currently. You play a central role in infl u- encing how that conversa- tion continues. This indus- try is thirsty to showcase its history, depth, infl uence and diversity in its attempt to stem the tide that per- vades every time a criminal act is performed with a gun. Separating good from evil, hobby and lifestyle from crime and death, requires a compelling narrative. You and those other important fi gureheads you see within the industry ARE the coun-
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