SuperBreak showcases th
SuperBreak hosted agents on a trip to see War Horse after they were chosen as the winners of a Travel Weekly competition.
London breaks should be seen as a “sexy product” by consumers, according to SuperBreak. The operator whisked four
prize-winning agents and a guest off to London this month to show them what its theatre break product is like. Rebecca Tuck,
of Newells Travel; Dawn
Wilson, of Imp Travel; Helen Young, of Travellers World; and Anita Dagg, of Avios, were selected as winners of a Travel Weekly competition. Graham
Balmforth,
Agents experience special SuperBreak weekend
Four agents received the full SuperBreak experience after winning a War Horse competition in partnership with Travel Weekly. The agents arrived in London
and were greeted by Graham Balmforth, Jane Atkins and David Thomas, all from theatre specialist SuperBreak. Almost 50 agents entered the competition, vying for the chance to win the London theatre break. To enter, agents were asked to
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travelweekly.co.uk — 26 June 2014
describe their ideal SuperBreak trip and explain why they should be chosen.
Dawn Wilson, a sales consultant at Imp Travel, wrote a poem to thank SuperBreak for the support it gives agents. She based the Ode to SuperBreak to the tune of Billy Joel’s We Didn’t Start the Fire. The amateur dramatics fan said she had always wanted to see War Horse, having been lucky enough to attend a number of other plays and musicals with SuperBreak.
“Seeing the product definitely
helps you to sell it,” she said. “I now know what a SuperBreak London theatre break is all about. “We sell a lot of these products
already, but it will definitely encourage me to push it more. “I was overwhelmed by the
show and the puppets were fantastic. It’s an extremely clever production.” Rebecca Tuck, a sales
consultant at Newells Travel, Devon, described her ideal
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