NEWS YOU CAN USE — OPERATOR NEWS
Tailor-made specialist Experience targets trade sales Juliet Dennis
210 properties, more than 20 guided tours and 16 multi-centre trips. It pays 15% commission.
theholidayteam.co.uk
Olympic Holidays adds new wedding options Olympic Holidays has expanded its range of wedding options in Cyprus, the Greek islands and Malta in its 2015 Weddings, Honeymoons and Renewal of Vows brochure. It now offers a non-religious ceremony to renew marriage vows in Cyprus. Also new is the Royal Apollonia in Limassol.
olympicholidays.com
Tailor-made long-haul specialist Experience Travel Group is to work proactively with the trade for the first time.
The company, a member of the Association of Independent Tour Operators, offers holidays to Sri Lanka, its biggest destination, Burma, Cambodia, Indonesia, Laos, Malaysian Borneo, the Maldives, Thailand and Vietnam. In the past year, about 5% of its sales have came via the trade, a figure co-founder and director Sam Clark hopes will increase to 20% over the next year. He is in the early stages of talks
with Advantage and has appointed Godley Read Consultancy to establish initial relationships with independent agents.
He said: “We’ve never tried to push sales through the trade, but we have realised it’s a good fit. We are working out which agents would work with us best,
rather than taking a scattergun approach.” The operator sends away 600 passengers a year. “We are growing at a rate of 20% per year but we don’t want to be huge, we still want to be personal,” said Clark. The operator offers 10% commission to agents, which could rise to 12%. Fam trips are likely to take place once the operator has a stronger foothold in the trade.
experiencetravelgroup.com
26 June 2014 —
travelweekly.co.uk • 19
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