ALL ABOUT YOU — LETTERS


LETTERS


Tablets can be fab Story: Carrick Travel to use tablets to improve store experience Assisted selling with tablets is very fashionable and helpful to customers. But staff need to be trained how to have open and balanced conversations not just about their own product but also other products with which they are being compared. So as long as your staff are confident, you’re laughing – if not, you are handing customers a lovely big stick to whack you with! l Thirdeyebob


Score with cup fever Comment: ‘No excuses not to score during the World Cup’ Great piece by Miles Morgan (Travel Weekly, June 12). It’s also important to consider how branch staff can be supported to make sure they make the most of the World Cup. At The Midcounties Co-operative Travel, we’re joining in World Cup fever with football-themed window displays, fancy-dress on match days, and dedicated point-of-sale material to promote our ‘winning’ holiday deals throughout the tournament. l Cath Dickin, marketing account co-ordinator, The Midcounties Co-operative Travel, Walsall


Adverts unchecked Story: Advertising watchdog bans Holiday Inn ‘free breakfast’ claim Yet the ASA still lets holiday firms advertise at prices that don’t exist! l Jenny


Good call, Royal Story: Royal Caribbean sends staff to help Guatemala call centre Kudos for believing in Guatemala! This is such a big step in the right direction, as Latin America can deliver with the right support. l Precious


Service to Aspire to Last week’s Aspire Luxury Business Breakfast was very informative. The theme was customer service and I think it’s good for us all to remind ourselves about its crucial importance as there’s a danger we get too wrapped up in social media, marketing and sales etc. l Darren Eade, trade sales director UK & Ireland, Aphrodite Hills Resort, Cyprus


Thank you, Dom Rep I’d like to say a huge thank you to the Dominican Republic Tourist Board, its lovely Esther Smith, and British Airways and participating hotels for an amazing fam trip. l Nicholas Harding-McKay, travel director, Travel Designers


Fliers will pay price


LETTER OF THE WEEK


A reader’s response to an opinion article by Joanna Kolatsis of Hill Dickinson LLP, headlined ‘Cost implications of Jet2.com case will be borne by passengers’ This is a great article which makes some excellent points. It’s clear that [the technical fault that caused the delay] was beyond Jet2’s control. You have to wonder if the result would have been the same were British Airways in the dock. Profit margins are already tiny for airlines and I can see this ruling heralding the end for a few of the smaller ones. I take all kinds of flights for work, from first class to budget. I’ve experienced delays long and short – it happens. It happens too on buses, trains and if you drive your own car. In a delay situation, it makes me laugh to see the wide-eyed passengers with pound signs in their eyes, as they calculate the amount they might get. It’s this compensation culture that scares the airlines to death. If it’s a technical fault and not an airline’s fault, suck it up and get on with it; if the airline is at fault then, yes, a degree of compensation should be awarded. l Oracle on Travelweekly.co.uk


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26 June 2014 — travelweekly.co.uk • 27


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