NEWS YOU CAN USE — CRUISE NEWS
CRUISE NEWS YOU CAN USE
MSC partners with Saga to capture bigger UK share Hollie-Rae Merrick
MSC Cruises has teamed up with Saga Holidays to target the over-50s market. The mature-traveller specialist
has taken allocations on all 12 ships in the MSC Cruises fleet from the end of July and will focus on fly-cruise sailings. Lee Strongitharm, MSC Cruises sales and commercial director for the UK and Ireland, said that, as well as giving the cruise line a new distribution channel, the deal would support its efforts to take a greater share of the UK’s early-booking market.
Saga has allocations across MSC’s 12 ships
“This new agreement marks a
significant step in the growth plans for MSC Cruises in the UK – both parties are focused on producing a high volume of passengers within two years,” he said. “We have been working well
together across all areas of each other’s business during this early phase of planning for a July launch. “Saga Holidays’ customers place a huge amount of trust in the brand and are very loyal, so this partnership is hugely significant.” Saga Cruises chief executive
Robin Shaw said: “Customers booking MSC Cruises through Saga will automatically enjoy a range of added extras, including travel insurance and our VIP door-to-door service to and from the port or departure airport.”
msccruises.co.uk
NEWS IN BRIEF
Costa appoints Cruise Nation for Diadema sales Costa Cruises has appointed Cruise Nation as its preferred partner for cruises on the new Costa Diadema. The operator is offering packages at up to 60% off the brochure price.
cruisenation.co.uk
Carnival reduces prices to attract solo cruisers Carnival Cruise Lines is reducing single-occupancy room rates to encourage more solo passengers. Cruise-only prices lead in at £419.
goccl.co.uk
22 •
travelweekly.co.uk — 26 June 2014
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