in the exhibition area, will house three different types of activ- ity: commercial paper sessions, special interest sessions in the ‘industry insight’ stream, and commercial presentation sessions. Any registered attendee can attend any session taking place in the Commercial Theatre. These ses- sions present near-market mate- rial activity aimed at generating or improving a specific product, device or idea for the market, with a particularly strong commercial or deployment flavour. All sessions are presented to a more commercial audi- ence than usual, specifically targeted to exhibition participants and visitors, in an interactive format. All these sessions are listed in the congress programme. In terms of demos, many participat-
ing companies will have some interest- ing showcase of their latest products and services. ITS Helsinki will also host the iMobility Challenge eco-driving compe- tition. On the first day of the congress (16 June) the European project iMo- bility Challenge organises a public day where members of the public can come and test for themselves latest intelligent
smartHIGHWAYS Vol 2 No 1
sinki, Oulu, Kouvola, as well as from London (UK), Rome (Italy), Gyor (Hungary), and Shkoder (Albania). The competition is divided into two tracks: ‘Ideas for development’ and ‘Products and services already exist- ing’. Both tracks will accept propos- als that provide solutions to improve transport safety, efficiency and sus- tainability, make transport systems more comfortable and should focus on the user needs. The winners in three categories multimodality, sustainability, and innovation will
vehicle technologies. The event will take place right outside the congress centre. Demonstrators will include technology providers and auto manufacturers who will demonstrate advanced driver assis- tance systems and new in-vehicle appli- cations made possible thanks to vehicle connectivity. ITS Helsinki will also feature the “ITS
in your pocket - App Contest 2014” awarding the best traffic applications for smartphones that can ease mobility in cities as well as in rural areas. The app contest has so far received many entries. Competitor companies are from Finnish cities - Tampere, Porvoo, Espoo, Hel-
smarthighways.com
be announced after the opening of the congress on 16 June 2014. The 10th ITS European Congress is
organised by ERTICO - ITS Europe and the European Commission, and hosted by ITS Finland, the Ministry of Transport and Communications and the City of Helsinki.
When 16 – 19 June 2014
Where Messukeskus, Expo and Convention Centre, Helsinki, Finland
its-uk.org.uk 59
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