EVENTS Seeing Is Believing
Not just another exhibition…
Seeing is Believing has a large outdoor demonstration to show products and solutions in real-life conditions
“Seeing is Believing is held in November in order to take advantage of the early dusk, meaning exhibitors can demonstrate their products in daylight, twilight and darkness without having to keep visitors at the site long into the evening”
told you how great their product is? You know the sort of thing, when
H
you’re in an exhibition hall looking at a product, be it a radar, camera, in-road installation or anything else, and its function is explained to you. But really what you want to do is see it in action for yourself so you can understand if it’s right for your needs. At last, there’s an event
where you can see the prod- ucts in action, as well as on an exhibition stand. Seeing is Believing is a
two-day event for trans- port professionals from the worlds of ITS and highways construction, where they
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ow many times have you been to a conference and exhibi- tion where someone has
can not only exhibit their products, but also demonstrate them. It’s held at an airfield in Leicestershire,
with an exhibition inside a purpose- built hall and then real-life demonstra-
tions outside on specific areas of a large test track, simulating urban, rural and motorway conditions. Seeing is Believing is held in November
in order to take advantage of the early dusk, meaning exhibitors can demonstrate their products in daylight, twilight and dark- ness without having to keep visitors at the site long into the evening. The event will be officially
opened by Roads Minister Robert Goodwill, who says “It offers a great opportunity for local authorities to find out about the latest develop- ments and products which can help improve the safety of the highway network. “With the government
making an investment of £10 billion into the high- ways industry in 2015, we see
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