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Retailing -Make-up Primers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Help give your clients’ make-up a little extra staying power by recommending this selection of handy primers...


Theprime ofyour life


Dermalogica’s AGE Smart SkinPerfect Primer SPF30 is a two-in-one product that smoothes, protects and conditions skin while correcting surface irregularities and creating a luminous finish. Light- diffusing Pearl powder smoothes and adds luminosity to the complexion while polymers prime the surface with a soft, matte effect.


Artdeco’s Make Up Base with Anti- Aging Effect features a light, comfortable gel formulation which perfects the complexion and creates an ideal foundation for long-lasting make-up. Additionally the primer offers anti-ageing effects thanks to a combination of amino peptides, so wrinkles and small imperfections are optically concealed.


• Chleo Enterprises: 01 286 4770 • Dermalogica: 1800 818 555


Packed with deliciously fragrant botanicals with anti-ageing properties, Smooth Affair Facial Primer & Brightener from jane iredale brightens and evens skin tone, minimising the appearance of pores and controlling oil. This versatile primer can be worn on its own for a sheer glow or to enhance the look and wear of your clients’ favourite foundation.


• iiaa: +44 (0)20 8450 2020


The BB Cream Nude Perfection from Royal Effem allows clients to not only prime for the day ahead but also hydrate, protect, conceal, nourish and calm the skin in just one simple step. Once applied, the cream gives complexions a glowing radiance and provides a hydrating veil to maintain moisture on the skin’s surface.


• Graham Anthony: 01 822 2711


Designed specifically to enhance the finish and longevity of make-up, Airbase Perfecting Primer is a colourless silicone gel which contains the precious metal Platinum to ensure super staying power. Diffusing reflected light, it provides nourishment to the skin while the added anti-ageing properties work to reduce the appearance of fine lines and imperfections for a fresh, rejuvenated, perfected look.


• Airbase Make-Up: +44 (0)115 967 8691


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