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Advertorial -HDBrows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


before creating a bespoke brow, tailored exclusively to a client’s needs. After preparation and personal consultation, stylists utlilise a range of skills comprising customblending, designing, creating and tailoring the shape, aswell as customised aftercare.HD Brows®


stylists are able to HDBROWS® LAUNCHES ITS


REBRANDEDANDEXTENDED MAKE-UPCOLLECTION– MAKEUP BYHDBROWS® ANDMAKEUP ARTISTRY COURSE – INTOIRISH SALONS THROUGHITS SOLE IRISHDISTRIBUTOR, THE BEAUTY SCHOOL HDBrows®


– the unique eyebrowshaping


treatment established in 2008 byNilam Holmes-Patel – has unveiled its rebranded and extended beauty offering:MakeUp by HDBrows®


.


The 76-strong collection of premiumbeauty products, created byNilamin association with celebritymake-up artist andCreative Director forHD Brows, FrancescaNeill, has been launched tomeet the ever-evolving needs of salon owners and beauty therapists across the UK and Ireland.


An evolution and expansion of its existing make-up range,which retails inHD Brows® affiliated salons and through The Beauty School, the luxury line nowboasts a comprehensive portfolio of premium productswithin brow, eye, skin, lip and accessory categories. Each product is cased in luxurious, high-gloss packaging fully representative of the forward-thinking beauty brand.


Renowned for setting trends,Nilamhas been constantly evolving the brand since its inception to ensure it responds to the beauty industry’s needs. The updatedMake Up by HD Brows®


range is an added revenue


streamthatwill boost any beauty business, allowing salons to offer clients the bespoke eyebrowtreatment they have come to know and love alongside amake-up line totally tailored to their skin type and style.


said: “The evolution and expansion of our existingMakeUp byHDBrows®


a response to the overwhelming feedback fromboth salons andHD Brows®


Founder ofHD Brows®,NilamHolmes-Patel rangewas stylists,


who loved the range butwanted to seemore ofwhatwe had to offer.


“As a resultwe have extended the range to encompass 76 luxuriously packaged productswithin five categories,while simultaneously taking the opportunity to update theHD Brows brand so that the


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aesthetics of the business are fully reflected in the beauty of the range and everything it has to offer our stylists.Our aimis to become a truly experiential brand that can benefit business owners everywhere.”


To ensure salons and stylists are always one- step ahead the brand also offers a range of exclusive training opportunities. The two-day HDBrows®


Course, available in both


WarrenpointCo. Down and DouglasCo. Cork, teaches students howto perform treatments to the brand’s unique, exacting standards,work on livemodels and leave as a trained stylist ready to offer treatmentswith immediate effect. The highly practical curriculum, designed byNilam, is delivered by eliteHD Brows trainers –who have trainedmore than 4,000 newstylists over the last five years – in four academies across the UK and Ireland.


HD Brows® is also thrilled to launch its


exciting newMakeUp byHDBrows® ProfessionalMake up ArtistryCourse, a four day course enabling attendees to become officialHD Brows®


Taught by industry leading, celebritymake- up artists, the highly practical and in-depth training covers a vast range of techniques using theMake Up byHD Brows®


range,


ensuring students leave proficient in key skills thatwill allowthemto generate further revenue in the salon.


MakeUp byHDBrows® products includes:


Lash & BrowBooster, Eye & BrowPalettes, BrowDefine, Browtec, BrowColourfix, Brow Beater, Eye Primer, EyeshadowPalette, Duo Gel Eyeliner, Eye Define, Kajal, EyeOpener, VolumisingMascara, Fluid & Powder Foundations,Conceal &Correct Palette, Finishing Powder, Illuminator, Powder Blush, Bronzer, LipGloss, Brushes and Accessories.


HDBrows®


Established in 2008 and taking the beauty industry by storm,HD Brows®


is now


recognised as the UK and Ireland’sNo. 1 market leading browtreatment. A unique seven-step treatment for the ultimatewell- groomed, high definition eyebrows, the procedure transforms theway clients’ look and feel, using a totally tailored approach bespoke to each individual client. Unlike other browtreatmentswhich use a ‘one shape fits all’ technique,HD Brows® stylists assess face shape and colouring


Make Up Artists.


transformtheir clients face to such an extent that the effect has been likened to amini facelift.Celebrity clients include: Emeli Sandé, AmandaHolden, The Saturdays,MelCand LittleMix.Celebritymake-up artists trained in HD Brows®


include: FrancescaNeill (Alesha


Dixon,Girls Aloud),Christian Vermaak (Kylie and DanniiMinogue), Yasmina Bentaieb (Mel B, Emeli Sandé) and AdamBurrell (LittleMix).


Training Ireland’sHD Brows®


training academies are


based inWarrenpointCo. Down and DouglasCo.Cork.


Become a Stockist


StockingMake Up byHD Brows is a fantastic opportunity for salons to increase their retail business.Contact The Beauty School to discuss the opportunity of bringing thismust-have range to your clients.


With two great packages available and two free product knowledge training spaces, you will leave equippedwith all of the tools and knowledge to pursue yourmake-up artistry career.


MakeUpStockist Full retail package Includes:


1x Retail Stand 2x of every product 2x places on product knowledge training. MakeUp StockistDeluxe retail package Includes: 1x Retail Stand 3x of every product 2x places on product knowledge training.


To enquire aboutHD Brows training and Make Up byHD Brows, visit www.thebeautyschool.co.uk or call +44 (0) 2841 753900 / +44(0) 2841 752665


Followon twitter@BeautySchool3 or on Facebook https://www.facebook.com/ ThebeautyschoolIreland


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