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Beauty -BrowTreatments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


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For women across the country, this year’s must- have fashion accessory isn’t a pair of stylish stiletto shoes or a chic designer handbag. The real ‘it’ statement for 2014 is all about sporting a set of perfectly preened eyebrows.


Thanks in part to such muses as British supermodel Cara Delevingne, the popularity of brow treatments and accompanying products has sky- rocketed over recent years. In fact, findings released fromWahanda revealed that the demand for eyebrow appointments increased by an impressive 51%in the past twelve months alone.


With such treatments now at an all time high, never has there been a better opportunity to consider getting up-to- date with the latest innovations in this sector. You will no doubt already be offering some form of traditional shaping service on your current beauty menu, but the new generation of brow treatments allows you to go that extra mile and provide your clients with an entirely fresh approach. “The beauty industry is always evolving and diversifying to meet consumer needs,” explains Nilam Holmes-Patel, founder of HD Brows. “Gone are the days where clients came in looking for a quick wax and tint; they are now looking to learn how they can achieve the look for themselves as part of their daily routine.”


New tricks


As the trend for luscious, defined and strong arches has gathered pace, women have been turning towards their beauty therapists for the latest solutions in order to emulate this chic beauty look.


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Whether presenting over-plucked, sparse or uneven brows right through to those clients simply wearing the incorrect style for their face shape, a host of salon and home care options are now at your disposal in order to fix these issues.


Today’s array of innovative brow shaping techniques and tools has introduced professionals to a variety of new and exciting concepts. “At the turn of the 21st century, full, defined brows made a comeback with pencils and powder used to enhance the natural brow,” explains Lash Perfect’s Kristin Mortensen. “It became more about creating a stylised brow that framed your face rather than an identical brow found on every lady.


“In the past few years, products and


treatments have evolved to give eyebrows a more realistic look while keeping a defined brow,” she continues. “As eyebrow treatments began to evolve, a whole new range of retail products began to emerge. Pencils and powders in every shape, size and colour hit the market, along with products to keep the eyebrows strong, healthy and groomed.”


With so much choice available, you’ll find that the real beauty of this new crop of brow offerings enables you to provide truly customised treatment experiences to your entire clientele.Whether you work in the salon or Spa, are home- based or mobile, where once perhaps your clients may have dashed in for a quick brow service, you can now offer a unique stand-alone experience in its own right. Flexing your creative flair, therapists can deliver a personalised set of brows that work to complement the uniqueness of your client’s face shape, tone and colouring. In just a relatively short of amount of time, they will be amazed at the transformation in their appearance.


“Eyebrows have always been at the forefront of the beauty industry - and for good reason,” notes Kristin “Don’t underestimate what this pair of arches can do. These face-framers can


elongate, narrow, deepen and soften a person’s look just by their shape.”


“Achieving the perfect eyebrows can


enhance one’s natural features and facial structure,” agrees Nilam. “This season’s eyebrow trend is all about the natural look – the brow fitting in the right place and following the shape of the natural brow.”


With their addictive end-results, brow services are sure to become a lucrative addition to your treatment menu. In addition to clients booking repeat maintenance appointments, you’ll also be able to retail home care items such as pencils, powders, serums, brushes and more, arming them with the necessary tools to keep their brows looking great in-between salon visits. Why not also considered factoring the treatments into your existing beauty packages? The addition of brow shaping experiences would ideally complement your current prom, bridal or party experiences.


Turn the page to see the latest treatments, training and products to help whip your clients’ brows in to shape...


Supermodel Cara Delevingne has become the face of the new wave of brow inspiration. Image © fashionstock/depositphotos.com


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