This page contains a Flash digital edition of a book.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness “


My concern for people’s health has always been the guiding reason for the development of these proactive creams.


- Dr Des Fernandes, Environ





products used in treatments,” comments Tracy. “Our best-selling product is AVST Moisturiser because it contains a combination of protective antioxidants and peptides plus Environ’s cornerstone ingredient vitamin A in differing strengths (the creams are numbered 1-5 and clients ‘step up’ each level gradually to nourish skinwith themaximumlevel.)


“The brand has also further enhanced the product linewith the addition of cutting edge ingredients such as pentapeptides and the development of highly effective tools (the Roll-CIT) and technologies (Ionzyme DF sonophoresis and iontophoresis) to enhance the penetration of active ingredients significantly.”


Behind the success


Havingworked so closelywith Environ for two decades,what does Tracy feel sets the brand apart fromothers in the skin care industry? “Our USP has always been to focus on offering users vitamin A in multiple, increasing levels in combination with antioxidants. Vitamin A is a potent ingredient that should be introduced gradually to the skin and ultimately at high levels to replace its daily depletion. Environ will never be promoted as amassmarket product because it is always retailed following a consultation froma skin care professional.”


Tracy also acknowledges the innovative steps andmany industry ‘firsts’ created by Dr Fernandes and Environ as a key component to its success: “Dr Fernandes was the first tomake cosmetic vitamin A creams available in concentrations that


1994 - Products are rebranded as Environ. The range is launched into the UK and Irish professional beautymarket by Tracy Tamaris.


improved photo-ageing. In 1992, Environ’s RADwas the first sunscreen in theworld to combine conventional sunscreenswith a complex of antioxidants to protect from free radicals caused by UVA. Dr Fernandes also pioneered the use of micro-needling to treat scars and reduce lines andwrinkles, and conceived amachine that enhanced penetration of active ingredientswith electrical and soundwave technologies that had previously been used only in medicine. Hewas also the first to recognise that light, repetitive peelswith Lactic acid could promote growth factors.”


On the horizon


Environ still remains verymuch a family- owned business,with Dr Fernandes at the forefront of the company in his role as Chief MedicalOfficer alongside his sister Val Carstens as CEO. “Dr Fernandes personally trials every newproduct and treatmentmethod on himself and travels worldwide giving seminars to educate professionals and themedia in the sound skin science thatmakes the brand’s products so effective,” says Tracy.


Back home, Tracywas eventually joined by her husband David Alpert in 1999, and as Training Director andManaging Director respectively they continue to distribute the brand through their company the International Institute for Anti-Ageing (iiaa).


1999 - David Alpert joins his wife Tracy Tamaris to further expand Environ’s success.


When asked what the future holds, Tracy responds: “In the immediate future, there are some thrilling product launches coming within the next year for Environ stockists to use alongside facial and needling treatments, plus a new product that Dr Fernandes has described as a ‘facelift in a bottle.’


“Environ will continue to develop products which support professional skin care therapists to achieve even better results, and will usemore peptides in future product developments. There are exciting developments in the pipeline that willmean that facial treatments can be carried out even fasterwhile remaining as effective as ever.”


Formore information about Environ call +44 (0)20 8450 2020 or visit www.iiaa.eu


2002 - Cosmetic Roll- CIT™micro- needling roller is introduced for home use, improving the delivery of vitamins and active skin care ingredients.


2013 - Dr Fernandes and writer Jennifer Munro launch their book, Your Skin Factory at the prestigious Royal Institute of Great Britain. December sees the opening of Environ’s new factory in Cape Town.


37


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80