February 2014
www.tvbeurope.com
TVBEurope 41 Cloud for Broadcast
“Although cloud connectivity and storage is faster and cheaper than ever before, it is still cost and time prohibitive for broadcasters to upload their content to the cloud before commencing work — which is why we developed the Adobe Anywhere for Video platform. This allows the broadcaster to leverage their existing storage and MAM infrastructure to work in a fully collaborative manner with only a standard DSL-type internet connection,” says Roberts. “It becomes a clear-cut financial decision when considering the innate savings from reduced hardware cost, reduced software cost, reduced support and maintenance, reduced datacentre cost in terms of square footage, power, and coolant, and reduced operational cost,” says Andy Hurt, VP product management and marketing, Front Porch Digital.
Where best to start? “As the global broadcast industry goes all IP, essentially every infrastructural component will benefit from virtualisation,” claims Keith Wymbs, VP of marketing at Elemental. “Today, cloud-based services for broadcasters have gone far beyond simple document sharing and email applications to encompass media production and storage, distribution and file delivery, analytics — entire file-based workflows. Video processing is the last frontier of the technology migration to the cloud — and it represents one of the most obvious gains to be made by broadcasters,” he adds. “Currently non-realtime
operations suit the cloud. Leading cloud solutions offer 99.9% QoS, whereas realtime broadcast typically demands 99.999% performance. Therefore management and processing of media assets prior to air and delivery are best suited for cloud,” asserts Maycock. “Although the cloud can be
used for any type of production, there are already areas where it is hard to do it economically any other way,” says Streater. “These include unscripted television with very large volumes of material, those where the production team is split across multiple locations, and low cost productions which need very fast turnaround from live sources.” Collaboration and archive are
the two areas Sony focuses on. “Allowing people to work together on content — whether news or scripted stories — when, where, and how they want to
only makes the final product better,” says Climer. “Once content is finished, having a durable and secure place to store it is critical. Economics of the cloud have reached a point where it makes complete sense as
an alternative to tape, without the hassle of planning for periodic updates.” “We’re seeing particular growth in the interest from remote newsgathering processes,” adds Peto. “Being able to deploy
Nann: The cloud enables broadcasters “to quickly scale their processing resources up and down dynamically to match their needs”
camera crews to stories quickly and efficiently has meant a rise in the popularity of services that can enable rapid movement of
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