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38 TVBEurope Cloud for Broadcast

Hardware cost and maintenance The investment in physical hardware is arguably the largest cost associated with building and maintaining an in-house CSM platform. In addition to the upfront capital cost to acquire storage assets, most hardware providers charge up to 10% of the original purchase price per year for support and maintenance, while software providers charge about 15%. When storing 300TB of data, the cost could add up to several hundred thousand euros in just a few years. By contrast, with a

cloud-based CSM solution, the CSM provider absorbs that infrastructure maintenance cost.

Technology refresh and content migration When maintaining a CSM system, hardware typically needs to be refreshed every four to five years for most devices. Likewise, upgrading to newer LTO technology and migrating from one to the other will have

a direct capital impact. Although a cloud infrastructure will also require technology refresh and improvements, the costs are not passed along to the customer. Instead, the upgrade costs are absorbed by the cloud provider and are part of the monthly storage fee, so broadcasters will not get hit with an increase every few years.

IT personnel

Building and maintaining a CSM system requires dedicated staff to oversee the entire

that a company will require one full-time employee for every 500TB of usable storage.

Footprint The space required to host an in-house CSM system is an important factor in the decision process, especially for companies located in major and expensive cities.

Capacity Planning Capacity planning is meant to eliminate overbuilding or running out of storage capacity, February 2014

How can a broadcaster be sure that cloud CSM makes sense for that organisation?

scale up on demand and pay only for what they use, eliminating the risk around forecasted versus actual storage.

Environment Even though it is not directly related to total cost of ownership, the environmental impact of an in-house CSM system is important to consider. The shared-resource model in a managed-service environment is thought to consume less than 40% of the equivalent energy needed to operate a dedicated

CSM system. The cloud provides just the solution. Through the cloud, organisations can manage assets on a global scale while massively improving efficiency and continuously evolving to adapt to an ever-changing business environment. Beyond archiving and management, the cloud has enormous potential for streamlining media operations and making everyone — especially multisite organisations — more collaborative.

“The shared-resource model in a managed-service environment is thought to consume less than 40% of the equivalent energy needed to operate a dedicated system”

value stream associated with managing and operating a data centre. A broadcaster must plan for hardware and software management and procurement; data centre design and architecture; capacity planning, 24/7 service activation and NOC; network engineers; and security personnel. The rule of thumb is

but it is challenging and also one of the most time-consuming aspects of maintaining a CSM infrastructure. Long lead times on equipment force broadcasters to overbuild their storage platform in order to have excess capacity, which ultimately increases costs. Running on the cloud allows broadcasters to

system. That disparity not only translates to significant savings on energy costs, it also aligns with many corporate environmental policies, goals, and culture.

Conclusion Not all broadcasters are able to afford the investment of a sophisticated in-house

For IT executives who are looking to reduce capital expenditures while leveraging an elastic and reliable platform to store rich media assets, cloud-based CSM is an elegant and cost-effective solution for media brands large and small.

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