4 TVBEurope News & Analysis


Netflix uses advances in Dolby Vision


By Holly Ashford


DOLBY LABORATORIES has introduced new Dolby Vision imaging technology that aims to help deliver true-to-life brightness, colours, and contrast by augmenting the fidelity of Ultra HD and HD video signals for OTT online streaming, broadcast, and gaming applications. Netflix are among the partners “excited to take advantage of advances in picture quality throughout the delivery pipeline, from developing new programming to helping partners create consumer products that display it in stunning richness,” said Neil Hunt, chief product officer, Netflix. “By dramatically enhancing picture quality, Dolby Vision


Vision are currently expected to include Microsoft Xbox Video, Amazon Instant Video, Netflix, and VUDU. “Dolby Vision is an exciting


Dolby Vision will augment image fidelity for HD and Ultra HD video signals


will drive adoption of UHD 4K displays with a winning combination of more and better pixels,” commented Hao E, vice president, TCL Corporation, and CEO, TCL Multimedia. Most TV shows and movies


are recorded using camera technology that captures the colours and brightness of real life, though much of this richness is lost by the time consumers get to watch. Dolby


Imagineer and CoreMelt release TrackX plug-in


By Holly Ashford


THE LATEST Apple Final Cut Pro X (FCP X) plug-in from Imagineer Systems and CoreMelt has been launched. TrackX uses Planar Tracking technology to track camera motion, objects and people for visual effects and screen composites. The plug-in is the newest offering from the partnership between Imagineer Systems, creator of Planar Tracking technology and CoreMelt, provider of video plug-in effects. TrackX powered by mocha can be used for creating realistic screen inserts, set extensions and sky replacements, and lets FCP X editors track and replace objects within a video, as well as add graphics and text, including lower-thirds, to follow objects in motion. Its customisable parameters provide FCP X editors with controls to fine-tune translation, scale, rotation and perspective motion of text and video.


“We’re excited to be able


to take Imagineer’s leading mocha technology and make it available in such an affordable and easy-to-use package,” commented Roger Bolton, CoreMelt founder and director. “CoreMelt is all about finding ways to bring high- end, complex tools to as many people as possible. With TrackX powered by mocha, editors can now directly accomplish many tracking tasks that would have otherwise involved jumping into complex compositing software.” TrackX powered by mocha features three plug-ins: Simple Tracker, which offers instant tracking for quick floating lower thirds or graphics following a person or object; Track Layer, providing advanced tracking with perspective shifts, surface mapping and masking capabilities; and Track Text, which includes a text generator that can track perspective and masking capabilities. www.coremelt.com www.imagineersystems.com


PAY-AS-YOU-GO software licensing agreements for the HDC Series cameras are now available from Sony, aiming to offer Live Production users greater flexibility and cost savings. The new licensing agreements will enable Sony’s Live Production customers to purchase temporary licenses for enabling 50P, 24-25Psf, 2x Slowmotion frame rates and RGB 4:4:4 + User Gamma, reducing the level of investment required at the outset. Until now, HDC Series


camera users were required to buy long-term software licenses for shooting in different formats. This saw many users tied to long- lasting agreements and acted as a barrier to the adoption of varied formats. The new licensing model will allow users to purchase short term license keys that will enable them to switch between formats. The three new agreements for the HDC- 1700, HDC-2400, HDC-2400DF and HDC-2570 cover varying time frames: permanent, 30 days and seven days, allowing producers to purchase the specific licenses for individual productions.


Vision aims to change this by allowing creative teams to use the full gamut of colours, peak brightness, and local contrast. Dolby Vision works as a solution from content creation to distribution and playback, and is receiving support from Hollywood directors, studio executives, TV manufacturers, and operators worldwide. Partners for movies and television shows in Dolby


step forward in delivering much more compelling and realistic video, and we’re excited by the possibility of bringing this technology to Amazon customers,” said Jim Freeman, vice president of Digital Video, Amazon. “There is still work to be done to bring together the right mix of hardware, content, and streaming technology, and we look forward to working with great partners like Dolby to make that happen. Together, we will aim to give customers the highest-fidelity movie and TV experience possible.” www.dolby.com


Sony pay-as-you-go licenses for HDC Series By Holly Ashford


www.tvbeurope.com February 2014


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Until now, HDC Series camera users were required to buy long-term software licenses


“The introduction of pay-as-


you-go software licensing for the HDC Series is all about offering users greater flexibility,” said Norbert Paquet, product marketing manager, Sony Europe. “We recognised that customers have varied needs and often want to be able to switch easily between formats, without incurring significant costs. Furthermore this licensing model will reduce the level of investment at the outset and change the way that licensing costs impact the balance sheet. They free up money to be spent in other areas and mean that customers can be ready for anything without it costing them the earth.” www.pro.sony.eu


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