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24 TVBEurope Second Screen Forum


broadcast to digital production in the first place. I am a TV fanatic first, and a producer second, so geeking out on my favourite subject through second screen interaction excites me. Dukker: The opportunity


mainly lies in the possibility to engage, be part of, exchange and interact. The second screen has the potential of becoming more important to advertisers than the first screen. With continuously increasing bandwidth speed, the functional possibilities to engage and interact while watching TV have substantially increased. Flynn: Second screen offers the possibility of a much more active relationship with the fans of your show. Its one thing for a show to attract a passive viewing audience, but persuading your viewers to connect with your programme through second screen allows for a much higher level of engagement. Grant: Broadcasters are


generating significant amounts of online activity, but this is all going outside the broadcaster - to Twitter, Facebook, IMDB, etc.


www.tvbeurope.com February 2014


I don’t know who came up with the phrase ‘second screen’, but it’s always described a technical implementation rather than an experience. I prefer the term ‘participation TV’


relationships, bringing their business into the 21st century. However, new out-of-the-box ideas will probably come from the new players, be it buying the actor’s clothes or booking a test drive at your local dealer with one click the minute you see the TV commercial. Everything seen on TV will become instantaneous through your second screen, and we’ve seen just the beginning. Terpstra: Second screen is now


Peter Cowley, Spirit Digital Media


ShowPal allows a broadcaster to ‘repatriate’ some of this activity. This means the broadcaster can better steer this online activity, gain the data and also has a new revenue stream. As a broadcaster this excites me more than programme apps or one of our shows trending on Twitter. Missul: Simply put, second


screen viewing of television has enhanced the viewer experience far beyond what linear channels


Rebecca Denton, Rockabox


can offer. At the end of the day, content is king, but experience is King Kong — that’s why second screen has immense value. In fact, second screen opportunities may have saved linear television from extinction — thanks to the layer of interactivity that it adds to linear content delivery. Plunkett: The potential for


more direct, measurable, and interactive engagement with an audience has great appeal. The


ability to enrich or extend a programme narrative, allow the audience to participate and share in a television experience, provide more depth and coverage, measure viewer interest and engagement with content, and increase or create commercial value are all reasons to be excited about the second screen opportunity. Schroeter: Broadcasters can


finally engage with their audience and build up one-to-one


widely adopted with deployments in every region of the globe. Broadcasters, content producers, advertisers and brands now consider companion devices as an intrinsic part of their storytelling and the viewing experience. This is really exciting as we are starting to see a fantastic variety of apps. TV apps can be either specifically designed for a programme or a cross-channel ‘umbrella’ app such as the ShowPal recently launched in Ireland. We have been included as core technologies in apps for the theatre-lovers at the Vienna State Opera and for visually- impaired viewers at the Tokyo Film Festival. The opportunities are really starting to blossom.


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