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10 TVBEurope News & Analysis February 2014

Instead of using OB trucks — of which there are only a limited number in Brazil — pre-assembled container kits will be utilised. In all, there are plans for a total 340 HD cameras to be used

Tackling the World Cup

South America’s biggest country will host this year’s biggest sporting event. Philip Stevens talks to FIFA about the current state of preparations for World Cup 2014 in Brazil

ALONGSIDE THE Olympic Games and the Winter Olympics, football’s FIFA World Cup is ranked among the most widely viewed global sporting events. When South Africa hosted the 2010 event, coverage was sent to 204 countries on 245 different channels. There is no question that the World Cup is big business for the broadcast industry. In fact, it occupies a great deal of FIFA’s time in the period between tournaments. “We started planning for the 2014 FIFA World Cup Brazil even before the 2010 World Cup in South Africa had started,” reveals Niclas Ericson, director of FIFA TV. “A total of 12 stadia are involved, and there are always challenges in organising television coverage of the world’s largest event, but we are solving them one by one and in good time. There are logistical challenges simply through the sheer size of the host nation, but we have the utmost confidence that all the relevant organisations are up to the task. We are sure everything will be ready well in advance of the tournament, so that fans around the world receive the very best in match coverage of the World Cup. An extremely useful ‘dress

rehearsal’ in the shape of the Confederations Cup, which was held in Brazil in June 2013, enabled organisers to anticipate any problems that might occur during the World Cup. “We learned from the set-ups and operations at venues during the Confederations Cup and that has enabled us to transfer a great deal of knowledge to the Local Organising Committee and stadia operators about the FIFA set-up,” states Ericson.

Ericson: “We have 34

cameras at each venue Photo ©FIFA

equipment and teams, developed rights arrangements and worked to provide the correct distribution.” Stand up positions and studios will also be provided at each venue for Rights Holders to provide their own presentation and interview opportunities. It is still to be determined whether or not any transmissions will be in 3D. For those interested in other numbers, a total of 48 vision switchers and 816 monitors will be used. In all, around 3000 broadcasting

broadcasters through three channels — FIFA team members, FIFA Broadcaster Services for day-to-day issues and through HBS. The International

Niclas Ericson, director of FIFA TV

Service provider FIFA is using its own service provider, Host Broadcasting Services (HBS), to manage the process of securing the right facilities, equipment, links, communications and personnel. “Our collective expertise means we can deliver the best services for broadcasters during the tournament. We also operate a Host Broadcaster Co-ordination Committee, which is chaired by FIFA.” Ericson explains that FIFA TV liaises with international

Broadcasting Centre (IBC) will be sited at the Riocentro — an exhibition and convention centre located in Rio de Janeiro. This venue will also help broadcasters in their plans for the 2016 Olympics and Paralympic Games, as four of its pavilions will play host to Olympic events. “From the IBC, we will

provide broadcasters with facilities and services for their coverage of the football, as well as day-to-day assistance and a multi-feed of content. Our aim is to bring the magic and passion of the World Cup and Brazil to fans across the world.”

Continuing relationship Sony had been appointed as the contractor responsible for the delivery of all outside broadcast. It will work with third-party companies such as Lawo/ABS for

the audio mixing consoles, Riedel for intercom solutions, EVS for the multi-media servers and Gearhouse Broadcast for the television operating centres. “We are building on the successful partnership we had with Sony for the 2010 FIFA World Cup 3D experience in South Africa. The World Cup is unequalled as a live broadcasting event and we know we have a partner we can trust to deliver.” Instead of using OB trucks —

of which there are only a limited number in Brazil — pre-assembled container kits will be used. In all, there are plans for a total 340 HD cameras to be used, of which 72 will be SuperMotions. “We will have 34 cameras at

each venue to ensure every moment of drama and every emotion is captured and available for fans across the world,” says Ericson. “In addition, we will be covering the final match in 4K. He goes on, “We have planned

for extra camera positions at the venues, sourced additional

staff will be involved in coverage of the tournament. “We have selected eight of the very best directors in the world of live football match coverage for FIFA’s ‘dream team’. They are Jean Jacques Amsellem, Francois Lanaud, Knut Fleischmann, Wolfgang Straub, Thomas Sohns, Jamie Oakford, John Watts and Grant Philips.

Second screen, too FIFA will also be offering what is describes as ‘an exciting range of second screen applications and services, with multi-camera angles for fans and a dazzling array of content for tablets, mobile phones and desktops.’ “This will be the first truly

multimedia FIFA World Cup, states Ericson. “We will provide produced content for broadcasters that require it and extra feeds for broadcasters who wish to enhance their own productions.” “It will be a milestone event for

multimedia coverage and integration of social media of a sporting event, fully embracing all the potential and power of the latest platforms. ”

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