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22 TVBEurope Second Screen Forum


Second Thoughts


SECOND SCREENS– whether tablet, smartphone or laptop – are becoming a way of life for many viewers. That increase in usage provides opportunities to add revenue streams, but also raises many questions. How will new technologies continue to disrupt current viewing models? What impact does the second screen have on traditional production workflows? What are people doing right – and wrong? To discuss these issues, we have


assembled a panel of those working on this new broadcast frontier. They are (in alphabetical order) Lindsey Clay, chief executive, Thinkbox;


Peter Cowley, CEO Spirit Digital Media; Rebecca Denton, head of interactive, Rockabox; Guido Dukker, owner/founder of Webrangers; David Flynn, chief creative officer, Endemol UK; Stephen Grant, director of online TV3 Group and head of ShowPal; Tom McDonnell, co-founder of Monterosa; Sonia Missul, marketing product manager OTT Solutions at Globecast; Steve Plunkett, CTO, Red Bee Media; Anthony Rose, co-founder and CTO, Zeebox; Dr. Andreas Schroeter, co-founder and COO, wywy and Alex Terpstra, CEO, Civolution.


Clay: At Thinkbox we talk about multi-screening in terms of four key things it allows viewers to do: chat, play, discover and buy. Viewers have always done these things, but now they can do them instantly and have even deeper, more satisfying television experiences. The most exciting consequence – certainly the one advertisers are most


In this month’s Forum, Philip Stevens poses questions about the “Second Screen”, a phenomenon that, for some viewers, is becoming the First Screen


www.tvbeurope.com February 2014


What most excites you about second screen opportunities?


interested in — is that it has made TV the premiere realtime response generating medium, and moved TV closer to the point of purchase. Cowley: Research has


shown us for a few years that audiences are doing more than one thing at a time when they watch TV. What excites me about second screen opportunities is that both


Lindsey Clay, Thinkbox


broadcasters and advertisers are beginning to understand this behaviour and are looking to create compelling content that will harness this activity. Denton: The chance to


interact in any way with the audience in realtime - to laugh, play and debate with them-is what drove me from


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