CONVERSATIONS | From the Editor
Published by Texas and Southwestern Cattle Raisers Association
Happy Centennial!
By Ellen H. Brisendine
ehbrisendine@tscra.org
T
HE FIRST ISSUE OF THE CATTLEMAN MAGAZINE WAS PUBLISHED IN JUNE 1914, making this our 100th year of continuous service to the members of Texas and Southwestern Cattle Raisers Association (TSCRA). Many fi ne professionals have been a part of The Cattleman over the
decades, shaping it with their talents and interests. Later this month, the current staff will be privileged to accept the Bill King Award for Lifetime Contribution to Agriculture on behalf of those who came before us. This award will be presented at the Fort Worth Stock Show Livestock Apprecia- tion Luncheon. We humbly thank the Fort Worth Farm and Ranch Club Award Committee for this great honor. We’ll do some special things this year to celebrate being 100 years old.
We’re having a birthday party at the 2014 Cattle Raisers Convention in San Antonio, in the Expo. Be sure to attend and take in the great speakers at the Convention and the great exhibitors at the Expo. In the back of each issue this year, we’ll share a historic cover with you.
The Cattleman has been privileged to share the artwork of some of the Western greats over the years, and we’re proud to continue that tradition of interesting and unusual covers. In this issue, we chose the cover from January 1916, showing Hereford steers from Matador Land and Cattle that topped the market in Chicago at $12 per hundred pounds (cwt.). Compare that to today’s market of more than 10 times that price. We’ll also pick out some bits of information from those past issues. In
1916, Europe was deep into World War I, the Great War. One of the news items in the 1916 issue was that an area rancher had written to his friends to say they would be able to fi nd him in the British Army. One wonders how a man in Texas in 1916 was compelled to such action. The information you’ve requested from TSCRA and The Cattleman
hasn’t changed much in 100 years — how to stop cattle thieves, how to produce better beef and improve the environment, how to keep the gov- ernment at bay and how to pass your accumulated assets on to the next generation. Those were top of the mind in the early 1900s and have been every decade since. The only thing that has changed is how we share this information with you. In this 100th year, we’re still printing and mailing The Cattleman, but we’re also on your iPad, tablet, laptop and desktop. Join us in celebrating 100 years!
8 The Cattleman January 2014
1301 W. Seventh Street, Suite 201 Fort Worth, Texas 76102-2660 Phone: 817-332-7155 Fax: 817-332-5446
Subscription Inquiries: (orders, address change, problems) 800-242-7820
thecattlemanmagazine.com
ELLEN H. BRISENDINE Executive Director, Communications Services
KRISTIN HAWKINS Web Content Manager/The Cattleman Update Editor
CHRISTINA SEBESTA Circulation Manager/Advertising Coordinator
DIANNE LONG Systems/Operations Manager
LINDA LEE Graphic Designer
ELAINE HELLMUND Copy Editor/Proofreader
SHAWN MCCOY Advertising Sales
GINA BRYSON Media Consultant
SPUR MERCANTILE: CLAY MURRAY Sales Consultant: 817-626-7787
The Cattleman
thecattlemanmagazine.com
TSCRA Insurance Services
tscrainsurance.com
TSCRA
tscra.org
Law Enforcement
tscra.org, click on Theft & Law
Cattle Raisers Convention
tscra.org/convention
Charter Member
LIVESTOCK PUBLICATIONS COUNCIL
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