THE QUALITY REVOLUTION BEGINS WITH YOU
Angus Means Business: Demand for Quality is Up
For decades, beef’s market share has eroded to pork and poultry.
We think it’s time to say enough — and to embrace quality as the centerpiece for rebuilding demand.
Today, the word “Angus” means quality — not just among ranchers, but with consumers — and for good reason.
We’ve spent generations building quality beef and consumer demand.
The wholesale beef demand index was developed by Kansas State University to accurately estimate demand by accounting for changes in price, sales volume, inflation and population. Each year, it’s expressed as an index or percentage value relative to the base index value of 100.
Better and more reliable genetics have resulted in better beef, and that’s opened the door to value-based marketing opportunities for producers who’ve embraced the quality revolution.
For instance, demand for Certified Angus Beef® has grown by nearly 80% since 2005, and a growing worldwide middle class will continue to drive demand for quality.
That’s good news for producers who choose reliable, consistent and high-quality Angus cattle.
Simply adding pounds isn’t enough anymore.
3201 Frederick Ave. • St. Joseph, MO • 64506
www.ANGUS.org
To subscribe to Angus Journal, call 816.383.5200. Watch The Angus Report on RFD-TV every Monday morning at 7:30 CST.
© 2012-2013 American Angus Association®
The road map to quality, and a more profitable herd, is really pretty simple: turn out a registered Angus bull or invest in Angus replacement females.
Angus means business.
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