PANSTADIA & ARENA MANAGEMENT WINTER 2013/14


from some of the most well-known and well-run venues around the globe.


Currently, venues of a certain size feel like they must rely on separate platforms for customer relationship management (CRM), sales, registration, event management, logistics, etc. because simple, one-purpose tools are traditionally less expensive than a comprehensive system. The SaaS model of software delivery allows nearly any venue to purchase just the software components they need, with


the opportunity to expand as their needs grow. For instance, Ungerboeck Software offers dozens of modules that are connected by a single, airtight database, giving event managers game-changing insight and control into their events. A small venue with an event business that can’t reach its full potential with separate disconnected tools may opt in to just three of Ungerboeck’s modules like CRM, booking, and event management, then choose to add additional modules as event business and budgets grow.


Run with the big dogs


The most exciting thing about the increased availability Ungerboeck Software as a SaaS product is the ability for venues of any size to get off the porch and run with the big dogs when competing for non-traditional event revenues.


There is always a great case for a venue to have a strong backend system regardless of the venue’s size. 


Disparate systems never meant to work together – lost info, manual data entry, expensive redundancy


Single system replaces three or more – big time savings, unprecedented access to data, huge gains in effi ciency


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SHOWCASE MANAGEMENT


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