This page contains a Flash digital edition of a book.
www.psam.uk.com


acknowledges Maslin. “At no time can you take for granted the events you have. It’s not a coincidence that we have such quality and diversity of events at the stadium but these event owners have chosen us as a venue because of our commitment to them, our desire to share their vision of success and our efforts as a team to provide the best possible service.”


Strength in diversity


That diversity of event has seen football, American football, rugby union, rugby league all played under the 133-metre arch.


“We love the diversity of events we have here, but it’s in our DNA. We’ve had the Challenge Cup Final here since 1929 and it’s a great moment in August, when the teams from the North of England descend upon us. Rugby Union has been played previously but in Saracens we have a successful team with an innovative brand, who bring some of their biggest games to the stadium.


“We have great relationships with organisations like the Football League who bring five events here each year and undoubtedly in terms of the Play- Off fixtures, they are some of the most exciting live sport you’re likely to see.”


Although sport and music is Wembley’s food and drink, there has been a rise in alternative events held at the stadium, like the International Stadium Poker Tour (ISPT) or the Danone Nations’ Cup, a youth football tournament, yet Maslin thinks these events must form an


important part of future strategy. “We have a magnificent building that can be utilised for all sorts of entertainment. We have events like ISPT, which is growing in a market that is known throughout the world. They want to bring their events to iconic venues and where better than Wembley Stadium?”


Iconic is a word that can all too easily be bandied around, yet Wembley Stadium has the events and moments in history to back that up, whether it is Geoff Hurst’s World Cup-winning hat-trick against West Germany, Evel Knievel’s failed bid to jump 13 buses or two Champions League Finals in three years.


Those European Finals represent career highlights for Maslin, who took over as Wembley’s Managing Director in 2008.


“The Champions League Final is one of the biggest sporting events in the world,” he explains. “In 2011 it really was one of those seminal moments, with the two best teams in world football at the time serving up such a spectacular occasion, with the stadium stepping up and being the centrepiece.”


“It’s an honour that UEFA acknowledged the quality and ability of Wembley Stadium and asked us to host the Final again in 2013 in The FA’s 150th year.”


This year’s Final did not disappoint with the best two teams in Germany, and arguably Europe, battling it out and adding a fifth trophy to Bayern Munich’s list of successes in that competition. It was Wembley’s seventh time as host of Europe’s premier club competition,


FEATURE


WEMBLEY STADIUM


more than any other stadium. “Yes, the 2013 Final was arguably the best sporting event hosted since the stadium re-opened,” says Maslin. “The fans were incredible for both sides, but I think the importance of football to fans was highlighted perfectly by the Borussia Dortmund fans, who despite losing stayed en masse to commiserate with their team and show them they respected their efforts. A really great scene.”


And looking forward, new stadiums are being designed or rebuilt all over the world – with Wembley Stadium Consultancy assisting on the development of some of these – so inevitably there will be competition.


“Of course we’re conscious of the competition, but it is the competition that drives us to produce the best we can for our event owners,” Maslin says. “Wembley Stadium is about inspiring memories and delivering for the partners we work with, the facilities we possess and our desire to produce the best results for every match, event or concert. Hopefully this will ensure that fans young and old will keep enjoying these occasions and treasuring memories of Wembley forever, because that’s who we’re here for.” 


20 Sept 2013


Pittsburgh Steelers vs Minnesota Vikings


55


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139