www.psam.uk.com
showcase MANAGEMENT
club and has the most fans, which made the choice easier. Ferencvaros is the ‘club of the people’ and gets a lot of support from the whole country and also from neighbouring countries with a Hungarian population. A recent survey shows that Ferencvaros has 1.04 million supporters in Hungary alone.
How many visitors do you expect during the season?
The capacity of the new stadium will be 22,500 seats (of which 6,000 are dismountable). For home matches the capacity will rise to nearly 24,000 (with the addition of standing fans). We are convinced we will have a full house at top matches. A new facility boosts the number of fans; we’ve seen that example from other clubs in Europe – KAA Gent in Belgium or Juventus in Italy.
We expect the average attendance will be about 12,000 to 14,000. We aim for a full house fi ve to six times a year. In 2017-2018 a new national stadium will be built and till then we will also host about three matches a year of the national team.
What about the construction of the stadium?
The construction works started in mid- March 2013 and the old stadium got demolished at the same time. The new stadium was originally planned to open
in September 2014, but because of a fast building process, we will be able to deliver the stadium by the end of July. 75% of the old stadium will be recycled. Ground-up concrete will be re-used, seats are donated to amateur clubs and light pillars get a second life.
The front part of the existing plot of the old stadium area will be sold in order to reduce the costs of the new stadium (45 million Euro net). All of this will make it a ‘cheap’ stadium in reality (approximately 30 million Euro net). Also 1000m2
3,000 guests (including 32 skyboxes), 1300 business seats, underneath parking space for 450 cars for VIPs, a museum, an event hall for 1300 guests and a restaurant. The former restaurant was a big success and that’s why we expect the new restaurant to be very popular again (also on non-matchdays). The stadium has to become more than the home ground of a football club. It has to be a meeting point every day.
of offi ce space is integrated
into the stadium. The stadium will host various events – about 100 to 130 a year, mainly not on the pitch. After the season, concerts will be allowed between the end and the beginning of the new season.
How do you try to satisfy the fans?
The expectations are extremely high. Most important for us was to create a secure venue. A lot of cameras (inside and outside the stadium) will be present. We want to make sure we meet with the Hungarian FA’s very strict requirements. We’re convinced that when people feel safe, more families will attend the matches. That’s why we make sure that our ultras (most enthusiastic fans) are behind the goal and separated from other visitors.
Next to security measures, we paid a lot of attention to hospitality: a VIP zone for
For sustainability, we are implementing the re-use of rainwater, solar panels and optimisation of energy (only the VIP space is heated). Concessions will not be heated permanently to save energy.
What can you tell us about innovations in the stadium?
We will deploy a stadium wi-fi network to fulfi l the high-tech needs of the fans. 200 LED screens and six huge LED walls will be present to enhance fan experience. Innovation and technology is a must in a new stadium, no doubt about that. We are also developing a smartphone application and a membership card. All functions, like cashless payment, will be integrated in that card.We aim to facilitate payments at the concession area for fans and visitors. Security staff will make use of innovation too; we will provide tablets that make it easier for them to monitor the fans.
63
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139